Product Marketing Manager (Enterprise Healthcare Software) - Remote | WFH

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Get It Recruit - Hospitality, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Product Marketing Manager (Enterprise Healthcare Software) at Get It Recruit - Hospitality is responsible for developing and executing strategic marketing plans that align with the goals of our enterprise healthcare software solutions. This role will entail close collaboration with product management, sales, and other stakeholders to drive market awareness, customer engagement, and revenue growth. The ideal candidate will leverage their expertise to understand customer needs, analyze competitive landscapes, and create compelling marketing campaigns that resonate with healthcare professionals and organizations.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for enterprise healthcare software products, ensuring alignment with overall business objectives.
• Conduct market research to identify customer needs, competitive positioning, and industry trends, using insights to inform marketing approaches.
• Create impactful product messaging, collateral, and sales enablement tools that effectively communicate value propositions to target audiences.
• Collaborate with the product management team to define product roadmaps and ensure marketing initiatives support product launches.
• Monitor and analyze campaign performance, adjusting strategies as needed to maximize reach and engagement.
• Engage with external stakeholders, including customers, partners, and industry influencers, to gather feedback and insights that enhance product positioning.
• Lead cross-functional projects and initiatives that facilitate coherent messaging and branding across various platforms.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in product marketing, preferably within the healthcare or enterprise software sector.
• Proven track record of successful product launches and marketing campaigns.
• Strong analytical skills with the ability to leverage data to drive decision-making.
• Exceptional written and verbal communication skills, with proficiency in creating clear and engaging content.
• Experience with digital marketing tools and platforms, including CRM and marketing automation software.
• Ability to work independently and collaboratively within a remote team environment.

Technologies & Tools

The Product Marketing Manager will utilize a variety of technologies and tools to facilitate their role, including Salesforce for CRM management, HubSpot for marketing automation, Google Analytics for web performance tracking, and various content management systems for creating and distributing marketing materials. Familiarity with healthcare software solutions and industry-specific tools is also essential to effectively engage with target audiences.

Ideal Candidates

The ideal candidate for this position possesses a blend of strategic thinking and hands-on execution skills. They must demonstrate exceptional communication abilities and a passion for healthcare technology. A deep understanding of market dynamics and customer behavior within the healthcare sector will enable them to craft relevant and impactful marketing strategies. Candidates should be adept at leading projects while remaining adaptable to changing priorities, all while fostering positive relationships within a remote working environment.