Product Marketing Manager - Hardware Focus - US Remote

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Job Overview

The Product Marketing Manager with a Hardware Focus at PAR Technology will take ownership of developing and executing marketing strategies for our hardware products within an innovative technology landscape. This role encompasses a diverse range of responsibilities including market analysis, product positioning, and driving go-to-market initiatives. The successful candidate will collaborate closely with product management, sales, and engineering teams to ensure a cohesive marketing approach that aligns with business objectives and enhances customer engagement.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for hardware products, focusing on market penetration and growth.
• Conduct in-depth market research to identify trends, customer needs, and competitive landscape.
• Collaborate with cross-functional teams to gather insights and feedback for product development and enhancement.
• Craft compelling product messaging and positioning that resonates with target audiences.
• Design and execute product launch plans and promotional campaigns to drive sales and awareness.
• Analyze marketing performance metrics and adjust strategies based on data-driven insights.
• Serve as a key liaison between the marketing team and sales departments to align goals and objectives.
• Ensure brand consistency across all marketing initiatives and platforms.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of product marketing experience, particularly with hardware products.
• Strong understanding of hardware technology trends and market dynamics.
• Proven track record in executing successful go-to-market strategies.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders.
• Experience with marketing analytics tools to assess consumer engagement and campaign effectiveness.
• Ability to work independently and collaboratively in a fast-paced remote environment.

Technologies & Tools

The role of Product Marketing Manager will involve the use of various technologies and tools including, but not limited to, CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), data analytics tools (e.g., Google Analytics), and project management software (e.g., Trello, Asana). Familiarity with hardware performance tracking tools and customer feedback platforms will also be beneficial.

Ideal Candidates

Ideal candidates for the Product Marketing Manager position will exhibit strong analytical thinking and problem-solving skills, enabling them to derive actionable insights from data. They will be highly organized, possess exceptional project management skills, and demonstrate a deep understanding of customer-centric marketing principles. A passion for technology and innovation, coupled with the ability to collaborate effectively in a remote setting, will also mark them as strong fits for this role, fostering an environment of creativity and strategic thinking at PAR Technology.