Product Marketing Manager - Nutraceuticals at Univar Solutions in Salem, MA

Job Description

About this kind of role

What a Product Marketing Manager - Nutraceuticals usually does. The employer's own details are in the listing.

Typically does: A Product Marketing Manager for nutraceuticals develops and executes marketing strategies to promote specific health and wellness products. This involves market research, competitive analysis, and defining product positioning and messaging. They collaborate with sales, product development, and creative teams to launch new products and enhance existing ones, often focusing on consumer education and building brand awareness. Responsibilities also include tracking marketing campaign performance and making data-driven adjustments.

Tools and skills: Proficiency in market research tools, CRM software, marketing automation platforms, and strong analytical, communication, and project management skills are typically required.

Good fit for: Individuals with a background in marketing, ideally within the health and wellness or consumer goods industries, and a passion for communicating the benefits of nutritional products thrive in this role.

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