Product Marketing Manager- Remote

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Written by AI from the job title and company, not by BeyondTrust, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Product Marketing Manager at BeyondTrust will play a pivotal role in shaping and executing marketing strategies that drive awareness, engagement, and demand for our products. This remote position will require the candidate to collaborate cross-functionally with product management, sales, and customer success teams to develop effective marketing plans, conduct market research, and analyze competitive landscapes. Ultimately, the Product Marketing Manager will be responsible for defining the product vision and value proposition, ensuring that it aligns with market needs and customer expectations.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies that align with BeyondTrust’s overall objectives.
• Conduct market research and competitive analysis to identify trends, opportunities, and customer needs.
• Create compelling product positioning, messaging, and value propositions that resonate with target audiences.
• Collaborate with cross-functional teams, including product management, sales, and customer success, to ensure alignment on marketing initiatives.
• Manage product launches, ensuring timely and effective communication to all stakeholders.
• Develop sales enablement tools, including presentations, datasheets, and training programs to support the sales team.
• Measure and analyze product marketing performance metrics to optimize strategies and campaigns.
• Stay abreast of industry trends and market developments to maintain a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 5+ years of experience in product marketing or a related role, preferably in the technology sector.
• Strong understanding of product marketing principles, methodologies, and best practices.
• Proficiency in market research techniques and competitive analysis.
• Exceptional written and verbal communication skills, with the ability to present complex information clearly.
• Experience with marketing automation and CRM tools.
• Strong analytical skills and a data-driven mindset.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

The Product Marketing Manager will utilize a variety of technologies and tools to enhance their marketing efforts. This includes marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems (such as Salesforce), analytics tools (like Google Analytics), and content management systems (such as WordPress). Familiarity with digital marketing techniques and social media platforms is also beneficial.

Ideal Candidates

Ideal candidates for the Product Marketing Manager position at BeyondTrust will possess a strong blend of marketing acumen and technical knowledge, along with exceptional communication and interpersonal skills. They should demonstrate a strategic mindset, with a passion for understanding customer needs and market dynamics. A collaborative spirit and an ability to influence stakeholders across various teams are also critical for success in this role. Furthermore, candidates should be adaptable and open to continuous learning in the evolving technology landscape.