Product Marketing Manager (Remote)

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Written by AI from the job title and company, not by Epsilon, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Product Marketing Manager at Epsilon will play a pivotal role in shaping and executing the marketing strategies that drive the growth and success of our product offerings. In this remote position, you will collaborate with cross-functional teams—including product management, sales, and engineering—to craft compelling value propositions, develop targeted messaging, and drive go-to-market strategies. Your expertise in understanding market trends and customer insights will inform product positioning while ensuring alignment with the overall business objectives.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies that resonate with target markets.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with product management to influence product roadmap and feature prioritization.
• Create and deliver impactful sales enablement materials and training for sales teams.
• Manage product launches from concept through execution, ensuring alignment across departments.
• Analyze and report on marketing campaign performance, adjusting strategies as necessary.
• Build and maintain strong relationships with internal and external stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing, preferably in the technology sector.
• Proven track record of successfully launching products and driving revenue growth.
• Strong analytical skills, with the ability to interpret data and market trends.
• Exceptional verbal and written communication skills.
• Experience with marketing automation and CRM systems, preferably Salesforce.
• Ability to work independently and as part of a collaborative team.

Technologies & Tools

This position necessitates proficiency with various technologies and tools essential for product marketing functions. Familiarity with marketing automation platforms such as HubSpot or Marketo, CRM software like Salesforce, and analytics tools such as Google Analytics is crucial. Additionally, experience with collaboration tools such as Slack and project management software like Asana will enhance efficiency in cross-team communications.

Ideal Candidates

The ideal candidate for the Product Marketing Manager position at Epsilon is a proactive and strategic thinker with a passion for technology and product excellence. You should possess strong leadership qualities and a collaborative spirit, as well as the ability to thrive in a fast-paced and dynamic environment. A customer-centric mindset, along with the ability to adapt to changing market conditions, will set you apart in this role. Your drive and enthusiasm for innovation will help propel our products to market and ensure they meet customer expectations effectively.