Product Marketing Manager (Remote)

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Written by AI from the job title and company, not by Epsilon, so some details may not match this job. The employer's own page has the real description.

Overview

The Product Marketing Manager at Epsilon will play a crucial role in developing and executing strategic marketing initiatives to promote the company's innovative products. This remote position requires a dynamic professional who can collaborate with cross-functional teams to enhance product positioning, craft compelling messaging, and drive go-to-market strategies. The successful candidate will leverage market insights to inform product development and influence the sales direction, ensuring alignment with overall business objectives while meeting customer needs.

Job Responsibilities

• Develop and implement product marketing strategies that align with overall business goals.
• Collaborate closely with Product Management, Sales, and Customer Success teams to ensure successful product launches and ongoing product support.
• Conduct market research and competitive analysis to identify trends and consumer insights that influence product positioning and messaging.
• Create compelling content for marketing materials including brochures, website content, and social media.
• Manage product marketing campaigns across multiple channels and analyze campaign performance metrics.
• Support sales enablement by providing training and resources that enhance product knowledge and selling skills.
• Monitor and report on market trends and competitive landscape to inform product development and marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably within the technology or digital marketing sectors.
• Proven track record of successfully launching and managing products in a B2B environment.
• Strong analytical skills with the ability to interpret data and leverage insights for decision-making.
• Exceptional written and verbal communication skills, with the ability to deliver presentations confidently.
• Proficiency in digital marketing tools and analytics platforms (e.g. Google Analytics, HubSpot, etc.).
• Experience with project management and collaboration tools (e.g. Asana, Trello, Slack).

Technologies & Tools

The Product Marketing Manager will utilize a variety of technologies and tools to facilitate marketing efforts, including but not limited to CRM systems (Salesforce), email marketing platforms (Mailchimp, Marketo), digital analytics tools (Google Analytics, Tableau), and project management software (Jira, Asana) to enhance productivity and track performance metrics.

Ideal Candidates

The ideal candidate for the Product Marketing Manager position at Epsilon is an innovative thinker with a passion for technology and marketing. They should possess strong leadership skills and the ability to work effectively in a collaborative environment. A results-driven mindset, along with exceptional project management capabilities, is essential. The candidate should also demonstrate resilience, adaptability to changing market conditions, and a customer-centric approach in their strategies and communications.