Product Marketing Manager (Remote)

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Written by AI from the job title and company, not by Experian, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Product Marketing Manager at Experian will play a pivotal role in driving the success of our products through strategic marketing initiatives. This remote position entails the development and execution of comprehensive marketing plans aimed at increasing product awareness, enhancing customer engagement, and driving demand. The successful candidate will collaborate cross-functionally to ensure product messaging aligns with market needs, contributing to revenue goals while focusing on maintaining a competitive edge.

Job Responsibilities

• Develop and implement go-to-market strategies for new and existing products.
• Conduct market research and competitive analysis to inform product positioning and messaging.
• Collaborate with product teams to create compelling product narratives that resonate with target audiences.
• Manage product launches and ensure cohesive communication across various channels.
• Monitor product performance and customer feedback to iterate on marketing efforts effectively.
• Work with sales and customer support teams to develop sales enablement tools and training materials.
• Oversee the creation of marketing collateral such as brochures, presentations, and digital content.
• Drive lead generation and nurture campaigns to convert prospects into customers.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in product marketing or related fields, preferably in a technology-driven environment.
• Strong understanding of product marketing concepts, digital marketing strategies, and market analysis tools.
• Proven track record of successfully launching and managing products.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical skills with the ability to interpret data and market trends.
• Experience with CRM systems and marketing automation tools.

Technologies & Tools

The Product Marketing Manager will utilize various technologies and tools to effectively perform their duties, including but not limited to Customer Relationship Management (CRM) software, marketing automation platforms such as HubSpot or Marketo, analytics tools like Google Analytics, and project management solutions. Familiarity with content management systems and social media platforms will also be beneficial in orchestrating marketing campaigns and measuring their success.

Ideal Candidates

The ideal candidate will possess a blend of analytical and creative skills, demonstrating the ability to think strategically while executing projects effectively. They will be detail-oriented, proactive, and a strong team player who excels in a collaborative environment. Adaptability to dynamic market conditions and a passion for continuous learning will further distinguish candidates who will thrive in this role at Experian.