Product Marketing Manager Remote - Medical Device/Surgical

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Written by AI from the job title and company, not by Legacy MEDSearch, so some details may not match this job. The employer's own page has the real description.

Overview

Legacy MEDSearch is seeking a highly motivated and results-driven Product Marketing Manager for our Medical Device/Surgical division. In this pivotal role, you will be responsible for developing and executing marketing strategies that drive product awareness, support commercial growth, and ensure alignment with market needs. You will collaborate with cross-functional teams to enhance our product offerings, positioning, and messaging, thereby optimizing our market presence and driving sales performance in a competitive environment.

Job Responsibilities

• Develop and implement effective marketing strategies and campaigns for medical device products.
• Conduct market research to identify customer needs, preferences, and trends relevant to our product lines.
• Collaborate with product development teams to define product features and benefits that resonate with target audiences.
• Create and oversee marketing collateral including brochures, presentations, and digital content.
• Manage product launches, ensuring successful adoption and positioning in the market.
• Work closely with the sales team to provide support, training, and materials necessary for effective selling.
• Monitor and analyze campaign performance, adjusting strategies as necessary to achieve sales targets.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• 5+ years of experience in product marketing, preferably in the medical device or surgical industry.
• Proven track record of successful product launches and market penetration strategies.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and presentation skills, both verbal and written.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Proficient in marketing automation tools and CRM software.

Technologies & Tools

The Product Marketing Manager will utilize various technologies and tools to enhance productivity and marketing efforts. Proficient use of CRM systems, marketing automation platforms, and data analytics tools is expected. Familiarity with design software for creating compelling marketing materials and content management systems for website updates will also be beneficial.

Ideal Candidates

The ideal candidate for the Product Marketing Manager position will exhibit a strong entrepreneurial spirit and possess a deep understanding of the medical device market. They will be innovative thinkers, capable of identifying market opportunities and translating them into effective strategies. Additionally, they will demonstrate exceptional interpersonal skills, allowing them to effectively collaborate with diverse teams and communicate ideas clearly. A proactive approach to problem-solving and a commitment to continuous improvement will further distinguish them as a perfect fit for our organization.