Product Marketing Manager - Remote | WFH

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Job Overview

The Product Marketing Manager at Get It Recruit - Hospitality will be responsible for developing and executing comprehensive marketing strategies that effectively promote our products in the hospitality sector. This role requires a creative and analytical mindset to understand market needs, drive product positioning, and enhance brand visibility. The Product Marketing Manager will collaborate closely with cross-functional teams to ensure alignment on product messaging, market trends, and customer engagement initiatives, contributing to the overall success and growth of our products in a remote working environment.

Job Responsibilities

• Develop and implement strategic marketing plans for assigned products within the hospitality domain.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Create compelling product positioning and messaging to differentiate our offerings in the market.
• Collaborate with product development teams to ensure that product features align with market demands.
• Manage product launches and campaigns, coordinating efforts across sales, customer service, and external partners.
• Analyze the effectiveness of marketing initiatives through metrics and adjust strategies accordingly.
• Prepare and present marketing updates and performance reports to stakeholders.
• Foster strong relationships with industry influencers and partners to amplify market reach.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in product marketing, preferably within the hospitality industry.
• Proven track record of successfully launching and managing marketing campaigns.
• Strong analytical skills and experience with data-driven decision making.
• Excellent verbal and written communication skills with the ability to influence stakeholders.
• Proficiency in digital marketing tools and platforms, including SEO/SEM, social media, and email marketing.
• Ability to work independently in a remote setting while maintaining collaboration with teams.

Technologies & Tools

The Product Marketing Manager will utilize a variety of technologies and tools to support marketing efforts. Key tools may include project management software such as Asana or Trello for campaign coordination; analytics tools like Google Analytics and Tableau for performance tracking; CRM systems such as Salesforce for customer relationship management; and marketing automation platforms like HubSpot for executing campaigns and managing leads effectively.

Ideal Candidates

The ideal candidate for the Product Marketing Manager position will possess a unique combination of creativity and analytical prowess. A proactive and self-motivated individual, you will thrive in a fast-paced environment, displaying exceptional organizational skills and attention to detail. Strong interpersonal skills are essential to collaborate effectively with diverse teams and to influence key stakeholders. A passion for the hospitality industry, along with a customer-centric approach, will help drive successful marketing initiatives that resonate with target audiences.