Product Marketing Manager

Posted via SalaryGuide - the career platform built for marketers.

Own product positioning and go-to-market execution at EverTrue, helping fundraising teams understand and adopt tools that strengthen donor relationships. This US-remote Product Marketing Manager role offers a $130,000 - $140,000 base salary range and a 2.5% bonus plan based on company performance.

Bring 3-5 years of B2B SaaS product marketing experience to a role spanning launches, sales enablement, customer insights, and storytelling. You'll work across Product, Sales, Customer Success, and Marketing, with real influence on how EverTrue shows up in the market.

Open the full role on SalaryGuide for the job breakdown and resume tailoring to the job description.

Role Snapshot

• Title: Product Marketing Manager
• Company: EverTrue
• Location: Remote, United States
• Base salary: $130,000 - $140,000
• Experience: 3-5 years in B2B SaaS product marketing

Company Overview

EverTrue is an advancement intelligence and donor engagement platform serving educational institutions and nonprofit organizations. Hundreds of organizations use its tools to identify and prioritize prospects, engage supporters, track progress, and grow giving. Its mission is to help fundraising teams turn donor interactions into lasting relationships.

About the Role

You'll translate EverTrue's products into clear positioning, compelling launches, and content that helps teams win and retain customers. Working across Product, Sales, Customer Success, and Marketing, you'll own go-to-market execution across the portfolio and develop a deep understanding of the fundraisers who use it.

Responsibilities

• Develop positioning, value propositions, and messaging for products and buyer personas, including annual giving, alumni relations, major gifts, prospect research, and advancement leadership.
• Plan and execute product and feature launches, including tiered launch plans, release notes, internal enablement, customer communications, and campaign assets.
• Partner with Revenue Enablement to equip Sales and Customer Success with pitch decks, demo narratives, battlecards, objection handling, one-pagers, ROI stories, and training.
• Interview customers and prospects, run win/loss analysis, track competitors, and bring insights to Product to inform the roadmap.
• Work with demand generation and content teams on web copy, case studies, webinars, emails, and conference presence.
• Develop customer champions for case studies, references, testimonials, and speaking opportunities.
• Define and track launch and enablement success through adoption, pipeline influence, and win rates, using results to improve programs.

Qualifications

• 3-5 years of product marketing experience in B2B SaaS.
• A track record of launching products and building messaging that measurably helps sales teams win.
• Excellent writing skills, with the ability to make complex functionality simple, specific, and human.
• Confidence presenting to customers, executives, and sales teams.
• Ability to turn customer interviews and data into clear insights.
• Strong project management skills and experience coordinating multiple launches across teams.
• A collaborative, low-ego approach and comfort working in a fast-moving, growing company.
• Experience marketing to higher education, K-12, or nonprofit organizations, especially advancement, development, or alumni relations teams.
• Experience marketing AI, data, or analytics products.

EverTrue encourages candidates who meet most requirements to apply and is committed to equal opportunity, diversity, equity, and inclusion.

Compensation and Benefits

• Base salary range of $130,000 - $140,000.
• A 2.5% bonus plan based on company performance.
• Medical, dental, and vision insurance, with 80% of your premium covered.
• 401(k) match up to 3%.
• Remote-first environment with flexible work.
• Generous paid time off throughout the year.
• Investment in professional growth and development.
• Opportunities to connect with colleagues in person and virtually.
• Work that contributes to nonprofits and educational institutions.

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Apply Through SalaryGuide

Ready to turn fundraising technology into messaging, launches, and stories that help teams win? Open the full role on SalaryGuide and apply.