Product Marketing Manager - Sheet Metal (Remote Positions Available)

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Written by AI from the job title and company, not by Fictiv, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Product Marketing Manager - Sheet Metal at Fictiv, you will play a pivotal role in driving the marketing strategy and execution for our sheet metal product offerings. Your responsibilities will encompass market analysis, product positioning, and the development of go-to-market strategies designed to elevate our brand presence and facilitate sales growth. You will collaborate closely with cross-functional teams, including product development, sales, and customer service, to ensure alignment and deliver a cohesive customer experience. Your analytical mindset combined with creativity will be essential in identifying market opportunities and crafting impactful marketing campaigns.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for the sheet metal product line.
• Conduct market research to identify customer needs, industry trends, and competitive landscape.
• Collaborate with product development teams to define product features and value propositions.
• Create compelling marketing collateral, including product datasheets, case studies, and presentations.
• Manage and execute product launches, ensuring all stakeholders are informed and equipped.
• Monitor and report on the effectiveness of marketing initiatives, adjusting plans as necessary.
• Work closely with sales teams to develop training materials and support tools for product education.
• Foster relationships with customers and industry partners to drive brand loyalty and engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably in manufacturing or industrial sectors.
• Strong understanding of sheet metal fabrication processes and industry standards.
• Excellent analytical and problem-solving skills for data-driven decision-making.
• Proven ability to develop creative marketing campaigns and content.
• Exceptional communication and presentation skills, with the ability to influence stakeholders.
• Experience with project management and ability to manage multiple projects simultaneously.

Technologies & Tools

In this role, you will utilize a variety of technologies and tools to enhance marketing efforts, including CRM software (e.g., Salesforce), marketing automation tools (e.g., HubSpot, Marketo), and analytics platforms (e.g., Google Analytics). Familiarity with graphic design tools (e.g., Adobe Creative Suite) will also be beneficial for creating marketing materials.

Ideal Candidates

The ideal candidate for the Product Marketing Manager - Sheet Metal position will be an innovative thinker with a passion for the manufacturing industry. You should possess a strong customer-centric approach, always prioritizing the needs and feedback of clients. A successful candidate will be results-driven, self-motivated, and able to thrive in a fast-paced, dynamic environment. Your collaborative spirit and ability to communicate effectively across diverse teams will be key in driving the success of our marketing initiatives.