Programmatic and Paid Social Media Specialist

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Job Overview

The Programmatic and Paid Social Media Specialist at 24 Seven Talent will play a critical role in developing and executing strategic social media campaigns across various platforms. This position involves utilizing data-driven insights to optimize performance, manage advertising budgets, and ensure effective targeting to engage diverse audiences. With a focus on both programmatic advertising and paid social media strategies, the specialist will collaborate with cross-functional teams to drive measurable results and enhance brand visibility.

Job Responsibilities

• Develop, implement, and manage programmatic and paid social media campaigns across multiple platforms.
• Analyze performance data to inform optimization strategies and improve campaign results.
• Monitor budgets and ensure optimal allocation of resources to maximize return on ad spend (ROAS).
• Conduct A/B testing to evaluate creative, targeting, and bidding strategies.
• Collaborate with the creative team to develop compelling ad content that resonates with the target audience.
• Stay updated on industry trends and emerging technologies to leverage new advertising opportunities.
• Prepare and present performance reports and insights to stakeholders.
• Maintain strong relationships with external vendors and partners.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• A minimum of 3 years of experience in programmatic advertising and paid social media.
• Proficient in using advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic DSPs.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills.
• Familiarity with marketing automation tools and web analytics software (e.g., Google Analytics).
• Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are preferred.

Technologies & Tools

The Programmatic and Paid Social Media Specialist will primarily utilize a variety of tools and technologies essential for campaign management and analysis. This includes programmatic advertising platforms such as The Trade Desk or AdRoll, social media management tools like Hootsuite or Sprout Social, and analytics solutions such as Google Analytics for tracking user engagement and conversion rates. Familiarity with creative design tools like Adobe Creative Suite may also be beneficial for collaborating on ad content.

Ideal Candidates

Ideal candidates for this position will possess a blend of analytical thinking and creative flair. They should demonstrate strong problem-solving abilities, a keen attention to detail, and a proactive approach to learning and applying new marketing technologies. Effective communication skills and collaboration capabilities are essential, as the role involves working closely with various departments and external partners. A passion for digital marketing and a keen interest in staying ahead of industry trends are critical attributes that will ensure success in this role at 24 Seven Talent.