Programmatic Media Manager

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Written by AI from the job title and company, not by Accenture, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Programmatic Media Manager at Accenture is responsible for developing, executing, and optimizing programmatic media campaigns across various digital platforms. This role requires a strong understanding of data analytics, media buying strategies, and advanced targeting techniques to effectively engage audiences and maximize return on advertising spend. The Programmatic Media Manager will collaborate with cross-functional teams, manage relationships with media vendors, and utilize innovative technologies to drive campaign performance and achieve business objectives.

Job Responsibilities

• Develop and implement programmatic media strategies to drive targeted audience engagement and conversion.
• Optimize campaign performance through data analysis, reporting, and continuous testing of media strategies.
• Manage relationships with key media platforms and third-party vendors.
• Collaborate with creative and analytics teams to ensure cohesive campaign execution and alignment with organizational goals.
• Monitor industry trends and innovations to enhance bidding strategies and targeting capabilities.
• Develop comprehensive reports to present campaign performance insights and recommendations to stakeholders.
• Train and mentor junior team members on best practices in programmatic media buying and analytics.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3-5 years of experience in programmatic media buying and digital advertising.
• Strong analytical skills with experience in interpreting data and generating actionable insights.
• Proficiency in programmatic advertising platforms (e.g., The Trade Desk, DV360).
• Knowledge of digital marketing metrics and KPIs.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

Technologies & Tools

The Programmatic Media Manager will utilize a variety of technologies and tools to execute campaigns effectively. These may include programmatic advertising platforms such as The Trade Desk and Google DV360, data analytics tools like Google Analytics and Tableau, as well as Customer Relationship Management (CRM) software, demand-side platforms (DSPs), and ad servers. Familiarity with these technologies is essential to optimize media buying strategies and analyze campaign performance efficiently.

Ideal Candidates

Ideal candidates for the Programmatic Media Manager position possess a blend of analytical acumen and creative thinking. They are detail-oriented, proactive individuals who thrive in a fast-paced environment and exhibit strong problem-solving capabilities. Excellent communication skills and the ability to work collaboratively within teams are essential. The ability to adapt to evolving industry trends and technologies, along with a passion for data-driven decision-making, further distinguishes the ideal candidate in this dynamic field.