Programmatic Media Manager

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Programmatic Media Manager Overview

The Programmatic Media Manager at Dice will play a pivotal role in shaping our digital advertising strategies to maximize ROI and improve brand visibility. This individual will harness data-driven methodologies to oversee programmatic campaigns, manage relationships with partners and platforms, and ensure optimal execution across all digital channels. With a keen understanding of industry trends and technologies, the Programmatic Media Manager will be responsible for analyzing campaign performance, optimizing ad placements, and leading initiatives to push the boundaries of our media strategies.

Job Responsibilities

• Develop and execute effective programmatic advertising strategies that align with overall marketing objectives.
• Manage end-to-end programmatic campaigns, including planning, execution, optimization, and reporting.
• Collaborate with internal teams and external partners to identify new opportunities and improve media performance.
• Analyze campaign data to provide actionable insights and recommendations for future strategies.
• Monitor industry trends and emerging technologies to inform best practices in programmatic media buying.
• Establish and maintain relationships with demand-side platforms (DSPs) and ad exchanges.
• Conduct A/B testing and tracking of audience segments to optimize targeting and delivery.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital advertising, specifically programmatic media management.
• Strong understanding of programmatic technologies, including DSPs, ad exchanges, and analytics tools.
• Proficiency in data analysis and reporting tools, with the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills, fostering collaboration with team members and partners.
• Strong problem-solving skills and a keen attention to detail.

Technologies & Tools

The Programmatic Media Manager will utilize various technologies and tools crucial to programmatic advertising. These include demand-side platforms (DSPs) such as The Trade Desk and MediaMath, analytics software like Google Analytics and Adobe Analytics, as well as ad serving platforms. Familiarity with data management platforms (DMPs) and customer relationship management (CRM) systems will also be beneficial in achieving outstanding campaign execution and measurable results.

Ideal Candidates

The ideal candidates for the Programmatic Media Manager position will be analytical thinkers with a passion for digital marketing and an outstanding ability to interpret data. They will possess a strong strategic mindset and a desire for continuous improvement. Additionally, candidates should have an entrepreneurial spirit, demonstrating initiative and accountability, along with a collaborative approach to teamwork. Excellent time management skills and the capacity to thrive in a fast-paced environment will further contribute to their success in this role.