Programmatic Media Manager

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Written by AI from the job title and company, not by Goodway Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Programmatic Media Manager at Goodway Group, you will oversee the planning, execution, and optimization of programmatic media campaigns for various clients. This role requires a deep understanding of digital advertising technologies and an analytical mindset to leverage data-driven insights for enhancing campaign performance. You will collaborate closely with internal teams and clients to define objectives, track performance, and recommend improvements, ensuring the highest standards of service delivery and results.

Job Responsibilities

• Develop and implement programmatic media strategies to meet client goals.
• Manage end-to-end campaign execution, including setup, monitoring, optimization, and reporting.
• Analyze campaign performance data to derive insights and recommend actionable improvements.
• Collaborate with account managers, creative teams, and data analysts to create cohesive campaigns.
• Stay up-to-date with programmatic advertising trends and technology advancements.
• Negotiate and manage relationships with various ad tech partners and vendors.
• Prepare comprehensive reports for internal stakeholders and clients on campaign performance.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• A minimum of 3-5 years of experience in programmatic media buying or a similar role.
• Proficient understanding of programmatic advertising platforms such as DSPs and DMPs.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent project management and organizational skills.
• Effective communication and interpersonal skills for client interaction.
• Experience with A/B testing, audience segmentation, and retargeting strategies.

Technologies & Tools

The Programmatic Media Manager will utilize cutting-edge advertising technologies including demand-side platforms (DSPs) like The Trade Desk, programmatic buying tools, and analytics software such as Google Analytics and Tableau. Familiarity with ad serving technologies and campaign management software is essential for tracking and optimizing performance metrics effectively.

Ideal Candidates

The ideal candidate for the Programmatic Media Manager role is someone who demonstrates a proactive approach to problem-solving and possesses a strategic mindset. A strong passion for digital advertising, combined with the ability to collaborate across teams, will enhance their effectiveness in this position. Additionally, a natural curiosity for data analysis and performance optimization is vital, as is the capability to thrive in a fast-paced, results-oriented environment.