Programmatic Media Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by IXL Learning, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Programmatic Media Manager at IXL Learning will be responsible for developing and executing programmatic advertising strategies that drive engagement and promote brand awareness. This role requires a deep understanding of programmatic buying, data analysis, and the ability to optimize campaigns across multiple platforms. The successful candidate will collaborate closely with cross-functional teams, manage vendor relationships, and leverage analytics to inform decision-making and maximize ROI.

Job Responsibilities

• Design and implement programmatic advertising strategies that align with IXL Learning's marketing goals.
• Manage and optimize digital media campaigns, focusing on key performance indicators and return on investment.
• Leverage data analytics to track campaign performance, making timely adjustments to improve results.
• Collaborate with creative and content teams to develop compelling ad creatives.
• Conduct market research to identify trends and insights that can enhance campaign effectiveness.
• Manage relationships with key advertising vendors and platforms to ensure optimal service delivery.
• Generate regular reports and presentations to communicate campaign outcomes and performance metrics to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in programmatic media buying or digital marketing.
• Strong understanding of digital marketing technologies, including DSPs, DMPs, and ad servers.
• Proficiency in data analysis and the use of analytics platforms.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail.

Technologies & Tools

The Programmatic Media Manager will work with various technologies and tools, including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), analytics and reporting tools, ad servers, and digital media management software. Familiarity with Google Analytics, Tableau, and programmatic ad platforms such as MediaMath or The Trade Desk will be critical for success in this role.

Ideal Candidates

Ideal candidates for the Programmatic Media Manager position are highly analytical individuals with a strategic mindset. They should demonstrate a passion for digital marketing and be adept at managing multiple projects simultaneously. The ability to adapt in a dynamic environment, coupled with a strong desire to achieve and exceed goals, will set successful applicants apart. Furthermore, exemplary problem-solving skills and a customer-focused approach will greatly contribute to the candidates' success in facilitating IXL Learning's growth and impact in the education industry.