Programmatic Media Manager (Remote)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Stefanini North America and APAC, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Programmatic Media Manager at Stefanini North America and APAC will play a vital role in managing and optimizing digital media campaigns across various programmatic platforms. This position will be responsible for strategic planning, execution, and analysis of programmatic media buys, ensuring alignment with client objectives and overall marketing strategies. The Programmatic Media Manager will work collaboratively with cross-functional teams to enhance visibility, maximize return on investment, and streamline the programmatic buying process while staying abreast of industry trends and technological advancements.

Job Responsibilities

• Develop and implement programmatic media strategies that align with clients’ objectives.
• Manage and optimize digital campaigns on various programmatic platforms, ensuring they meet performance and budget expectations.
• Conduct thorough analysis and reporting on campaign performance, using insights to refine strategies and tactics.
• Collaborate with internal teams to create high-quality, targeted ad content that resonates with audiences.
• Stay updated on emerging programmatic technologies and industry trends to drive innovation within campaigns.
• Build and maintain strong relationships with vendors, partners, and clients to facilitate smooth programmatic execution.
• Train and mentor junior staff on programmatic best practices and technology utilization.

Qualifications

• A Bachelor’s degree in Marketing, Advertising, or a related field.
• A minimum of 3-5 years of experience in programmatic media buying and management.
• Proficiency in programmatic advertising platforms such as Google Marketing Platform, The Trade Desk, or similar.
• Strong analytical skills with experience in data interpretation and performance reporting.
• Excellent communication and interpersonal skills, with the ability to work collaboratively with diverse teams.
• A solid understanding of digital marketing strategies, including SEO, SEM, and analytics.
• Certifications in relevant programmatic platforms are a plus.

Technologies & Tools

The Programmatic Media Manager will utilize a variety of technologies and tools to effectively execute and manage campaigns. Key platforms include programmatic trading desks such as The Trade Desk and Google Marketing Platform, as well as analytics tools like Google Analytics, Adobe Analytics, and various third-party measurement platforms. Familiarity with Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Ad Servers is essential for optimizing campaign performance and achieving targeted outcomes.

Ideal Candidates

Ideal candidates for the Programmatic Media Manager position will possess a strong blend of analytical and creative skills, demonstrating an ability to leverage data-driven insights to inform strategy. They will exhibit exceptional attention to detail and have a passion for digital marketing innovation. The ability to thrive in a fast-paced environment while managing multiple campaigns is crucial. Successful candidates will also be proactive in their approach, demonstrating strong problem-solving skills and a commitment to exceeding client expectations.