Programmatic Media Manager

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Written by AI from the job title and company, not by Select Source International, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Programmatic Media Manager at Select Source International will play a pivotal role in overseeing and executing targeted media campaigns across multiple digital platforms. This role involves strategizing, planning, and analyzing programmatic media buying to maximize brand visibility and ROI. The ideal candidate will collaborate closely with cross-functional teams, manage budgets effectively, and leverage data-driven insights to optimize campaign performance while maintaining a strong relationship with vendors and partners.

Job Responsibilities

• Develop and implement programmatic media strategies that align with overall marketing objectives.
• Manage and optimize programmatic campaigns across various platforms to drive brand awareness and lead generation.
• Analyze campaign performance data and prepare reports to present insights and recommendations to key stakeholders.
• Collaborate with internal teams and external partners to ensure seamless execution of campaigns.
• Monitor industry trends and competitor activity to stay ahead in programmatic media buying.
• Maintain relationships with media vendors, negotiating rates and terms of service for optimal campaign performance.
• Oversee the budget management process, ensuring campaigns are delivered on time and within financial expectations.
• Utilize analytics tools to measure campaign success and implement necessary adjustments to improve outcomes.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or a related field.
• Minimum of 3-5 years of experience in programmatic media buying and digital marketing.
• Strong knowledge of programmatic platforms such as Google DV360, The Trade Desk, or similar.
• Proficiency in data analysis tools (e.g., Google Analytics, Tableau) and Excel.
• Excellent analytical skills and the ability to interpret complex data.
• Strong communication and interpersonal skills for effective collaboration.
• Proven experience in budget management and financial reporting.

Technologies & Tools

The Programmatic Media Manager will utilize a range of technologies and tools in their daily operations. Key platforms include Google DV360 for managing programmatic buys and reporting, Google Analytics for performance tracking, and various demand-side platforms (DSPs) for executing campaigns. Proficiency in Excel for data analysis and budget management is also critical, alongside familiarity with media planning tools and CRM software to enhance campaign targeting and effectiveness.

Ideal Candidates

Ideal candidates for the Programmatic Media Manager position will possess a robust analytical mindset, demonstrating the ability to translate data insights into actionable strategies. They will be detail-oriented, with exceptional organizational skills to juggle multiple campaigns and deadlines. Strong communicators who can effectively liaise with internal teams and external partners are essential, as teamwork is pivotal in achieving campaign success. Additionally, candidates who exhibit a passion for digital marketing and a proactive approach to staying updated with industry trends will thrive in this dynamic role.