Project Manager: Digital Marketing & Events

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Overview

The Project Manager: Digital Marketing & Events at Liaison Creative + Marketing is responsible for leading and executing dynamic digital marketing initiatives and event projects to promote our brand and drive engagement. This role requires a strategic mindset, exceptional organizational skills, and a collaborative spirit to work effectively with both internal teams and external partners. The successful candidate will oversee the planning, implementation, and optimization of various marketing campaigns while ensuring that events align with broader business goals and deliver exceptional customer experiences.

Job Responsibilities

• Develop and manage comprehensive project plans for digital marketing campaigns and events, ensuring clear objectives and deliverables.
• Coordinate with cross-functional teams including designers, content creators, and vendors to ensure timely execution of projects.
• Monitor project progress and performance, adjusting plans as necessary to ensure successful outcomes.
• Analyze campaign performance metrics and report on results, drawing actionable insights to optimize future initiatives.
• Manage budget allocation and track expenditures for marketing campaigns and events to ensure cost-efficiency.
• Foster relationships with key stakeholders and clients, providing regular updates on project status and outcomes.
• Stay up-to-date with industry trends and best practices to incorporate innovative strategies into marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in project management within a marketing or event planning context.
• Proficient in project management methodologies and tools (e.g., Agile, Asana, Trello).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional written and verbal communication skills.
• Proven ability to manage multiple projects simultaneously while adhering to deadlines.
• Experience with digital marketing strategies, including SEO, PPC, and social media marketing.

Technologies & Tools

The Project Manager will utilize various technologies and tools to efficiently manage projects and campaigns. These include project management software such as Asana or Trello, data analytics tools like Google Analytics, and digital marketing platforms for SEO, PPC, and social media management. Proficiency in presentation software like PowerPoint and graphic design tools like Adobe Creative Suite may also be required to support the development of marketing materials and presentations.

Ideal Candidates

Ideal candidates for the Project Manager: Digital Marketing & Events position will possess a proactive attitude and strong leadership qualities. They should demonstrate excellent problem-solving abilities and possess a strong sense of creativity to contribute to marketing strategies. Successful candidates will be detail-oriented and adaptable, capable of thriving in a fast-paced environment while maintaining high standards of quality and professionalism. Additionally, effective interpersonal skills are essential for building relationships with diverse teams and clients.