Public Sector Field Marketing Manager (Remote)

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Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Public Sector Field Marketing Manager at SANS Institute is responsible for developing and executing strategic marketing initiatives aimed at promoting SANS's cybersecurity training programs within government and public sector entities. This role encompasses the management of field marketing strategies, collaboration with cross-functional teams, and the analysis of market data to drive campaign effectiveness. The successful candidate will work remotely and will be an integral part of the marketing organization, playing a key role in fostering relationships within the public sector to drive business growth.

Job Responsibilities

• Develop and implement comprehensive marketing strategies specifically targeting public sector customers.
• Collaborate with sales teams to create targeted campaigns that drive engagement and lead generation.
• Analyze market trends and customer data to identify opportunities for campaign enhancement and new program development.
• Coordinate and execute webinars, events, and other promotional activities to raise awareness of SANS training offerings.
• Build and maintain strong relationships with key stakeholders in public sector organizations.
• Manage marketing budgets for public sector initiatives, ensuring alignment with overall company objectives.
• Report on campaign performance and provide actionable insights to continuously improve marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in marketing, with specific experience targeting the public sector preferred.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Exceptional communication and interpersonal skills, capable of building relationships at all levels.
• Proficiency in CRM software and digital marketing tools.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts. This includes CRM platforms such as Salesforce, marketing automation tools like HubSpot, survey tools for market research, and analytics software for tracking campaign performance. Familiarity with social media management tools and graphic design software may also be beneficial in crafting compelling marketing content.

Ideal Candidates

Ideal candidates for this position are strategic thinkers who possess a deep understanding of the public sector landscape. They should be self-starters with a passion for cybersecurity and a commitment to elevating SANS's presence within government entities. Strong organizational skills and the ability to work collaboratively in a fast-paced environment are essential. Additionally, candidates should demonstrate resilience, adaptability, and a willingness to learn about emerging trends in the cybersecurity field to effectively meet the challenges of the role.