Public Sector Field Marketing Manager (Remote)_

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Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Public Sector Field Marketing Manager at SANS Institute will be responsible for developing and implementing comprehensive marketing strategies tailored to public sector clients. This remote position requires a strategic thinker who can cultivate relationships with government agencies, understand their unique needs, and translate that understanding into effective marketing campaigns. The candidate will coordinate with various internal teams to drive engagement, awareness, and demand for SANS Institute's offerings in the public sector, ensuring alignment with organizational goals and priorities.

Job Responsibilities

• Develop and execute marketing plans to drive brand awareness and pipeline growth within the public sector.
• Collaborate with sales teams to identify opportunities for partnership and demand generation initiatives.
• Analyze market trends and customer insights to inform campaign strategies and optimize performance.
• Create and manage a budget for public sector marketing activities, ensuring alignment with overall business objectives.
• Oversee the production of marketing materials, webinars, and events tailored for public sector clients.
• Measure and report on the effectiveness of marketing initiatives, using data to refine approaches and tactics.
• Provide training and support to sales teams regarding public sector marketing strategies and best practices.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in field marketing, preferably within the public sector.
• Proven track record of managing successful marketing campaigns and programs.
• Strong understanding of public sector procurement processes and challenges.
• Excellent communication, writing, and presentation skills.
• Ability to work independently and collaboratively in a remote environment.
• Experience with CRM tools and marketing automation platforms.

Technologies & Tools

The Public Sector Field Marketing Manager will work with a range of technologies and tools, including Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, and analytics tools to measure campaign performance. Familiarity with social media management tools and content management systems (CMS) will also be essential for effective execution of marketing strategies.

Ideal Candidates

Ideal candidates for this position will exhibit strong analytical and strategic thinking skills, along with an innate ability to engage and build relationships with public sector stakeholders. A passion for digital marketing, coupled with excellent organizational abilities and attention to detail, is essential. The successful candidate will be proactive, adaptable, and possess a collaborative spirit, thriving in a dynamic and fast-paced remote work environment.