Public Sector Field Marketing Manager (Remote)

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Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Public Sector Field Marketing Manager at SANS Institute will be responsible for driving strategic marketing initiatives specifically targeted towards government and public sector customers. This role involves collaboration with internal teams to develop and execute comprehensive marketing plans that resonate with this audience, fostering brand awareness and generating leads. The successful candidate will leverage their understanding of public sector trends, campaigns, and market dynamics to enhance SANS's presence in this crucial sector, ultimately aiming to support the Institute's objectives of delivering high-quality cybersecurity training and certification.

Job Responsibilities

• Develop and implement marketing strategies and campaigns that effectively address the needs of the public sector.
• Collaborate with sales, product, and digital marketing teams to ensure alignment on marketing initiatives.
• Analyze market trends and customer needs to identify opportunities for growth and enhancement.
• Manage and optimize field marketing programs, including events, webinars, and direct mail campaigns.
• Establish and maintain relationships with government stakeholders, agencies, and influencers to drive engagement.
• Track and report on campaign performance metrics to evaluate effectiveness and inform adjustments.
• Prepare and present content for marketing briefs, updates, and presentations to stakeholders and leadership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of marketing experience, with a focus on the public sector or related industries.
• Proven expertise in developing and executing field marketing strategies within government entities.
• Strong understanding of public sector procurement processes and government regulations.
• Excellent communication and interpersonal skills, with the ability to build relationships effectively.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

Technologies & Tools

This position requires familiarity with various technologies and tools commonly used in marketing and campaign management, including Customer Relationship Management (CRM) systems such as Salesforce, email marketing tools like Mailchimp or HubSpot, and social media platforms for promotion and engagement. A strong aptitude for using data analytics software to measure performance and derive insights for future campaigns is also essential.

Ideal Candidates

The ideal candidates for the Public Sector Field Marketing Manager position will be innovative thinkers with a strong public sector background and a passion for cybersecurity education. They will possess adept strategic planning skills, a collaborative mindset, and the ability to adapt to changing market dynamics. A natural enthusiasm for establishing connections and fostering partnerships within the public sector will set candidates apart, alongside a track record of successfully driving marketing initiatives that yield measurable results.