Public Sector Field Marketing Manager (Remote)

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Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Overview

The Public Sector Field Marketing Manager at SANS Institute plays a pivotal role in driving strategic marketing initiatives tailored to government and public sector audiences. This remote position involves orchestrating marketing campaigns, facilitating in-person and virtual events, and collaborating with cross-functional teams to enhance brand visibility and engagement within the public sector. The successful candidate will leverage market insights to develop effective marketing strategies that align with SANS Institute’s mission of providing top-tier cybersecurity education and training.

Job Responsibilities

• Develop and execute comprehensive marketing strategies targeting federal, state, and local government entities.
• Plan and manage public sector events, webinars, and tradeshows to promote SANS programs and services.
• Conduct market research to identify opportunities for growth and engagement with public sector audiences.
• Collaborate with sales and product teams to create aligned go-to-market plans.
• Utilize CRM tools and marketing automation platforms to track and analyze campaign performance.
• Manage budgets for marketing activities and ensure optimal allocation of resources.
• Provide insights and recommendations to refine messaging, positioning, and communication strategies.
• Establish and maintain strong relationships with key stakeholders and partners within the public sector.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in field marketing or related roles, preferably within the public sector.
• Strong understanding of government procurement processes and public sector marketing trends.
• Proficient in using CRM and marketing automation tools, such as Salesforce and HubSpot.
• Exceptional communication, presentation, and interpersonal skills.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Analytical mindset with experience in using data to drive decision-making.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize a variety of technologies and tools to optimize marketing efforts and facilitate effective communication. Key tools include Salesforce for customer relationship management, HubSpot for marketing automation, and various analytics platforms to track campaign performance. Proficiency with digital marketing tools, social media platforms, and video conferencing software is also essential for executing successful events and webinars.

Ideal Candidates

The ideal candidate for this position is a proactive and strategic thinker, capable of balancing multiple priorities while driving impactful marketing programs. They should exhibit strong problem-solving skills, adaptability, and a deep understanding of the public sector landscape. A collaborative spirit and the ability to build relationships across various stakeholders are crucial, as well as a passion for cybersecurity education and the mission of SANS Institute. Candidates who thrive in dynamic environments and embrace innovative marketing approaches will excel in this role.