Public Sector Field Marketing Manager (Remote)_

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Job Overview

The Public Sector Field Marketing Manager at SANS Institute is responsible for leading and executing strategic marketing initiatives targeted at government and public sector clients. This role involves collaborating with internal and external stakeholders to enhance brand visibility, drive engagement, and support sales initiatives within the public sector space. The ideal candidate will possess a blend of marketing experience and an understanding of the public sector landscape, using data-driven strategies to achieve measurable results while promoting SANS Institute's mission in cybersecurity education and training.

Job Responsibilities

• Design and implement field marketing strategies aimed at increasing awareness and demand for SANS Institute's public sector offerings.
• Work closely with sales teams to develop and execute targeted campaigns and outreach programs that drive leads and support sales efforts.
• Manage and participate in industry events, conferences, and webinars to promote SANS Institute's products and services.
• Leverage market research and analytics to identify opportunities and track the effectiveness of marketing efforts within the public sector.
• Develop persuasive marketing content, including case studies, white papers, and other collateral tailored to the needs of public sector clients.
• Maintain relationships with key stakeholders, partners, and industry associations to enhance collaborative marketing efforts.
• Monitor industry trends and competitor activities, adjusting strategies as necessary to stay ahead in the marketplace.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of marketing experience, preferably within the public sector or a similar industry.
• Proven track record in developing and executing successful marketing campaigns and strategies.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent written and verbal communication skills, capable of creating compelling marketing content.
• Experience with digital marketing tools and CRM systems.
• Ability to work independently and manage multiple projects concurrently in a fast-paced environment.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize various technologies and tools to enhance marketing efforts and drive engagement. Proficiency in CRM software (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), and data analytics tools is essential. Familiarity with social media management tools and content creation software will also be beneficial to create and manage campaigns effectively.

Ideal Candidates

Ideal candidates for the Public Sector Field Marketing Manager position are dynamic, results-driven professionals who possess a deep understanding of the public sector's unique challenges and opportunities. They should be creative thinkers with a strategic mindset, capable of crafting and executing comprehensive marketing strategies that resonate with public sector audiences. Strong interpersonal skills are crucial for building relationships with external stakeholders and internal teams. A passion for cybersecurity and a commitment to continuous learning and professional growth will set successful candidates apart in this role.