Public Sector Field Marketing Manager (Remote)_

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Overview

The Public Sector Field Marketing Manager at SANS Institute is responsible for developing and executing integrated marketing strategies tailored to public sector clients. This role involves collaborating with various internal teams to create impactful marketing campaigns, driving lead generation initiatives, and fostering relationships with key stakeholders in government and education sectors. The successful candidate will leverage data-driven insights to enhance our brand presence and promote our educational offerings in security and cybersecurity compliance.

Job Responsibilities

• Develop and implement field marketing strategies that align with the overall objectives for the public sector market.
• Collaborate with sales and product teams to create targeted marketing programs that drive demand and engagement among public sector clients.
• Conduct market research to identify trends, opportunities, and competitive landscape within the public sector.
• Manage and optimize marketing campaigns across various channels, including digital, social media, and events.
• Monitor and analyze campaign performance metrics, adjusting strategies to maximize lead generation and conversion rates.
• Plan and execute conferences, webinars, and other promotional events to enhance customer engagement and brand visibility.
• Build and maintain relationships with key public sector stakeholders, including government agencies and educational institutions.
• Prepare and present regular reports on marketing metrics and strategic insights to senior management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in field marketing, preferably within the public sector or technology industry.
• Strong knowledge of marketing principles and analytics, as well as digital marketing tools and strategies.
• Exceptional written and verbal communication skills with the ability to create compelling marketing content.
• Proven ability to manage multiple projects and work collaboratively in a remote environment.
• Experience in utilizing CRM software and marketing automation platforms.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. These include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools for measuring campaign performance, and collaboration platforms such as Microsoft Teams or Slack for effective communication among team members. Familiarity with social media management tools and content creation software will also be beneficial.

Ideal Candidates

The ideal candidate for the Public Sector Field Marketing Manager position is a strategic thinker who possesses a deep understanding of the public sector landscape and market dynamics. They should exhibit strong leadership qualities, with an ability to inspire and collaborate effectively across diverse teams. A proactive attitude, coupled with excellent problem-solving skills, will enable them to thrive in a dynamic and remote working environment. Additionally, they should be results-driven, with a passion for delivering measurable outcomes and enhancing customer engagement through innovative marketing solutions.