Public Sector Field Marketing Manager (Remote)

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Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Public Sector Field Marketing Manager at SANS Institute will be responsible for developing and implementing strategic marketing initiatives aimed at enhancing SANS's visibility and engagement within the public sector. This role involves working closely with the sales team to generate new leads, organizing events, and creating compelling content tailored to public sector audiences. The ideal candidate will leverage their expertise in government and public sector marketing to shape strategies that drive participation in SANS programs and services while maintaining strong relationships with key stakeholders.

Job Responsibilities

• Develop and execute targeted marketing strategies to increase awareness and participation in SANS training programs among public sector entities.
• Collaborate with the sales team to identify growth opportunities and generate leads through relevant marketing campaigns.
• Plan, coordinate, and execute events such as webinars, conferences, and workshops focused on public sector cybersecurity.
• Create and manage content for marketing materials, including brochures, case studies, and digital content.
• Monitor and analyze marketing performance metrics to continually optimize campaigns and report on results.
• Maintain an in-depth understanding of industry trends, regulations, and challenges facing the public sector in cybersecurity.
• Build and nurture relationships with public sector stakeholders, including government agencies and educational institutions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of marketing experience, preferably within the public sector or technology fields.
• Proven track record in developing and executing successful marketing campaigns.
• Strong knowledge of public sector procurement processes and compliance regulations.
• Excellent verbal and written communication skills, with a knack for creating engaging content.
• Ability to work independently and collaboratively in a remote environment.
• Proficiency in CRM software and digital marketing tools.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize a range of technologies and tools to carry out marketing initiatives, including CRM systems such as Salesforce, marketing automation platforms like HubSpot, and analytical tools to measure campaign effectiveness. Familiarity with digital marketing software for content creation, social media management tools, and project management applications (e.g., Trello, Asana) is preferred.

Ideal Candidates

Ideal candidates for the Public Sector Field Marketing Manager role at SANS Institute are proactive and adaptable individuals who possess a keen understanding of public sector dynamics and marketing strategies. They should demonstrate strong analytical skills and a creative approach to problem-solving. Being results-driven and possessing exceptional organizational skills are also essential, as is the ability to forge lasting relationships with stakeholders. A passion for cybersecurity and a commitment to supporting public sector initiatives will set candidates apart.