Public Sector Field Marketing Manager (Remote)

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Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Public Sector Field Marketing Manager at SANS Institute will be responsible for developing and executing marketing strategies tailored specifically to enhance engagement and visibility within the public sector. The ideal candidate will collaborate with cross-functional teams to drive program awareness, generate leads, and promote SANS’ wide array of cybersecurity training offerings. This role demands a combination of strategic insight, hands-on execution, and the ability to adapt messaging to resonate with public sector audiences, ultimately supporting SANS Institute's mission of empowering the cybersecurity workforce.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for the public sector, aligning with SANS’ overall goals and objectives.
• Conduct market research to identify trends, challenges, and opportunities within the public sector landscape.
• Create and manage marketing campaigns across various channels, including email, social media, and events.
• Collaborate with sales teams to support lead generation efforts and nurture relationships with key stakeholders.
• Measure and analyze the effectiveness of marketing campaigns, providing actionable insights for continuous improvement.
• Organize and execute webinars, workshops, and other events to engage the public sector audience.
• Maintain up-to-date knowledge of industry regulations, cyber threats, and SANS offerings relevant to the public sector.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in field marketing or a related role, with a proven track record in the public sector.
• Strong understanding of public sector dynamics and procurement processes.
• Excellent communication and presentation skills, both written and verbal.
• Ability to work collaboratively in a remote team environment.
• Proficiency with marketing automation tools and CRM systems.
• Project management skills and the ability to manage multiple priorities simultaneously.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize a variety of technologies and tools to efficiently execute marketing strategies. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems (such as Salesforce), social media management tools, and analytics software is essential. Knowledge of webinar and event management software is also beneficial to effectively coordinate outreach initiatives.

Ideal Candidates

The ideal candidate for the Public Sector Field Marketing Manager position will be a proactive and strategic thinker who possesses a strong ability to adapt marketing tactics to meet the unique needs of public sector audiences. They should be resourceful, detail-oriented, and able to thrive in a fast-paced, remote working environment. Strong interpersonal skills and a passion for cybersecurity education will further complement their ability to make meaningful contributions to the SANS Institute and its mission.