Public Sector Field Marketing Manager (Remote)_

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Job Overview

The Public Sector Field Marketing Manager at SANS Institute is responsible for developing and executing strategic marketing initiatives aimed at enhancing the visibility and adoption of SANS’ offerings within the public sector. This position entails collaborating with cross-functional teams to deliver compelling marketing programs, analyze market trends, and foster relationships with key stakeholders. The ideal candidate will leverage their expertise to drive engagement and create effective outreach strategies that align with organizational goals.

Job Responsibilities

• Develop and implement marketing plans tailored for the public sector that align with SANS Institute’s strategic objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape within the public sector.
• Collaborate with internal teams to create engaging content, including webinars, whitepapers, and case studies that resonate with public sector audiences.
• Coordinate and manage participation in relevant events, conferences, and workshops to showcase SANS offerings.
• Build and maintain relationships with government agencies, educational institutions, and other public entities to enhance brand advocacy.
• Analyze campaign performance data and report on key performance indicators to refine marketing strategies.
• Lead outreach initiatives and promotional activities to improve lead generation and conversion rates in the public sector.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Public Relations, or a related field.
• Minimum of 5 years of experience in field marketing, with a focus on the public sector preferred.
• Strong understanding of public sector dynamics, procurement processes, and contract management.
• Excellent written and verbal communication skills, with the ability to convey complex information in a clear manner.
• Proven track record of successful marketing campaign management and leadership.
• Proficiency in marketing automation tools and CRM software.
• Ability to analyze data and generate actionable insights to inform marketing strategies.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize various technologies and tools to effectively carry out their responsibilities. This includes marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, data analysis tools such as Google Analytics, and collaboration tools like Slack and Microsoft Teams. Familiarity with digital marketing techniques and social media platforms will also be advantageous for reaching target audiences.

Ideal Candidates

The ideal candidate for the Public Sector Field Marketing Manager position should possess a proactive and strategic mindset, capable of navigating complex public sector landscapes. They should demonstrate strong organizational skills, attention to detail, and the ability to thrive in a fast-paced environment. A passion for cybersecurity education, combined with exceptional interpersonal skills, will enable them to effectively engage with diverse stakeholders and foster collaborations that drive positive outcomes for the organization.