Public Sector Field Marketing Manager (Remote)_

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Job Overview

The Public Sector Field Marketing Manager (Remote) at SANS Institute will play a pivotal role in executing targeted marketing strategies that connect with government and public sector clients. You will be responsible for developing and implementing marketing plans that effectively promote our training and certification offerings to this specific audience. This role requires collaboration with cross-functional teams, management of marketing campaigns, and engagement with the public sector community to drive growth and awareness of SANS products and services.

Job Responsibilities

• Develop comprehensive marketing strategies targeted at the public sector, ensuring alignment with organizational goals.
• Execute marketing campaigns through various channels, including digital marketing, events, webinars, and direct outreach.
• Analyze market trends, competitor offerings, and customer feedback to refine marketing initiatives.
• Collaborate with sales teams to create a synergistic approach to reach public sector audiences effectively.
• Manage relationships with key stakeholders in government organizations and public agencies.
• Oversee the creation of marketing collateral, including brochures, presentations, and online content to support campaign efforts.
• Track and report on marketing performance metrics to evaluate campaign effectiveness and return on investment.
• Facilitate outreach efforts to build partnerships and expand SANS’ presence in the public sector.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of marketing experience, with a focus on public sector marketing preferred.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of government procurement processes and public sector sales cycles.
• Excellent written and verbal communication skills, with the ability to convey complex information clearly.
• Strong analytical skills and proficiency in metrics-driven decision-making.
• Familiarity with digital marketing tools, CRM systems, and marketing automation platforms.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize a variety of technologies and tools to facilitate marketing efforts, including Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms such as HubSpot or Marketo, analytics tools like Google Analytics, and digital marketing tools for campaigns and social media management.

Ideal Candidates

The ideal candidate for this position will possess a blend of creative and analytical skills, enabling them to formulate effective marketing strategies while measuring their impact effectively. They should demonstrate a deep understanding of the public sector landscape and exhibit strong interpersonal skills to build and maintain relationships with government clients. Additionally, the candidate should be self-motivated, adaptable to changing priorities, and have a passion for continuous learning and improvement in marketing practices.