Public Sector Field Marketing Manager (Remote)

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Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Overview

The Public Sector Field Marketing Manager at SANS Institute will be responsible for developing and executing marketing strategies tailored to the public sector. This role involves collaborating with various internal and external stakeholders to enhance brand visibility, drive engagement, and generate leads within government and public institutions. The ideal candidate will leverage data-driven insights to optimize marketing campaigns, ensuring alignment with broader business objectives while maintaining SANS Institute’s reputation as a leader in cybersecurity education and training.

Job Responsibilities

• Develop and implement targeted marketing campaigns to promote SANS Institute’s offerings to public sector organizations.
• Collaborate with sales teams to create effective outreach strategies and materials.
• Analyze market trends and customer needs to identify new opportunities within the public sector.
• Manage budgetary allocations and forecast marketing expenses to ensure efficient use of resources.
• Plan and execute events, webinars, and other promotional activities aimed at public sector audiences.
• Measure the effectiveness of marketing initiatives, providing regular reports and recommendations for improvement.
• Establish and maintain relationships with key stakeholders in target public sector organizations.
• Coordinate cross-functional collaboration with product management, sales, and external partners for integrated marketing execution.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in field marketing, preferably within the public sector.
• Strong understanding of government procurement processes and public-sector engagement strategies.
• Proficiency in marketing automation and CRM tools (e.g., Marketo, Salesforce).
• Excellent written and verbal communication skills.
• Demonstrated ability to analyze data and derive actionable insights.
• Strong project management skills with the ability to multitask and meet tight deadlines.
• Exceptional interpersonal skills to build and maintain stakeholder relationships.

Technologies & Tools

This position will utilize a variety of technologies and tools, including but not limited to marketing automation platforms (e.g., Marketo), customer relationship management (CRM) systems (e.g., Salesforce), data analytics software, social media management tools, and project management software (e.g., Asana, Trello). Familiarity with digital marketing channels such as email marketing, SEO, and PPC advertising is also essential for effective campaign execution.

Ideal Candidates

The ideal candidate for the Public Sector Field Marketing Manager position will exhibit a blend of analytical and creative thinking, with a strong result-oriented mindset. They should possess a passion for public service and an in-depth understanding of the unique challenges faced by the public sector. A proactive communicator and relationship-builder, the successful candidate will thrive in a fast-paced, collaborative environment, showing resilience and adaptability in the face of changing market dynamics. Demonstrated leadership and the ability to inspire cross-functional teams are also critical traits that characterize a strong fit for this role.