Public Sector Field Marketing Manager (Remote)_

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Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Overview

The Public Sector Field Marketing Manager at SANS Institute serves a critical role in driving the strategic marketing initiatives aimed at various public sector audiences. This position focuses on developing and executing comprehensive marketing programs that enhance brand visibility, generate leads, and establish strong relationships within government agencies and other public institutions. The candidate will collaborate with cross-functional teams to support sales goals while ensuring alignment with SANS Institute's mission to provide cutting-edge cybersecurity training and resources.

Job Responsibilities

• Develop and implement targeted marketing strategies for the public sector to drive engagement and support sales initiatives.
• Coordinate and execute regional marketing campaigns, including events, webinars, and digital marketing efforts.
• Analyze market trends and competitor activity to identify new opportunities and areas for growth.
• Manage relationships with external partners and agencies to optimize program performance and reach goals.
• Collaborate with the sales team to support their objectives through effective collateral and content creation.
• Measure the performance of marketing initiatives and report on key metrics to provide insights for continuous improvement.
• Conduct market research to understand the needs and preferences of public sector buyers.
• Organize and participate in trade shows, conferences, and other networking events to promote SANS Institute offerings.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in field marketing or related roles, preferably within the public sector.
• Proven track record of successfully executing marketing campaigns, particularly for government or educational sectors.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills, with a keen ability to craft persuasive messages.
• Familiarity with digital marketing tools and platforms, including CRM systems and marketing automation software.
• Ability to work independently and remotely, while managing multiple projects and deadlines.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts. Key tools include Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot, and analytics tools for tracking campaign performance. Additionally, proficiency in Microsoft Office Suite for project management and reporting is essential, along with experience using graphic design software for creating marketing materials.

Ideal Candidates

The ideal candidate for the Public Sector Field Marketing Manager role is a dynamic professional with a proactive approach to problem-solving and a strong commitment to advancing cybersecurity education within the public sector. They thrive in collaborative environments and possess a deep understanding of public sector dynamics and procurement processes. A natural networker, this candidate has exceptional interpersonal skills that foster strong relationships among diverse stakeholders, and they demonstrate a passion for the mission of SANS Institute in enhancing the cybersecurity landscape.