Public Sector Field Marketing Manager (Remote)

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Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Overview

The Public Sector Field Marketing Manager at SANS Institute will be responsible for developing and executing targeted marketing strategies designed to engage and grow our public sector clientele. This remote position requires a strategic thinker with a deep understanding of government objectives and the cybersecurity landscape. The successful candidate will collaborate with cross-functional teams to ensure the alignment of marketing initiatives with overall business goals, while also managing events, campaigns, and market analysis to enhance SANS’s presence in the public sector.

Job Responsibilities

• Develop and implement comprehensive marketing strategies tailored for the public sector.
• Coordinate and manage participation in industry events, webinars, and tradeshows.
• Collaborate with sales teams to identify and penetrate new market opportunities.
• Analyze market trends, competitors, and the needs of public sector customers to inform marketing tactics.
• Create and maintain marketing materials, including presentations, brochures, and web content.
• Leverage data analytics to measure the success of marketing campaigns and adjust strategies accordingly.
• Manage budget allocations for marketing activities and report on ROI to senior management.
• Build and maintain relationships with key stakeholders in government agencies and public institutions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing, with a focus on the public sector or technology fields.
• Proven track record in executing successful marketing campaigns in a remote environment.
• Strong analytical skills with experience in data-driven decision-making.
• Exceptional verbal and written communication skills, with the ability to engage diverse audiences.
• Familiarity with federal, state, and local government procurement processes.
• Proficient in marketing automation tools and CRM software.

Technologies & Tools

This position utilizes a variety of technologies and tools including marketing automation software (such as HubSpot or Marketo), customer relationship management (CRM) systems (e.g., Salesforce), and analytics tools (such as Google Analytics). Familiarity with tools for virtual events and content creation (e.g., Zoom, Canva) will be beneficial in enhancing SANS Institute's marketing efforts in the public sector.

Ideal Candidates

The ideal candidate for this role is someone who possesses strong leadership skills, demonstrates a passion for public sector engagement, and has an innovative mindset for problem-solving. They should thrive in a collaborative environment, be adaptable to changing market conditions, and have a proactive approach to identifying opportunities. A genuine interest in cybersecurity trends and government initiatives will be advantageous in executing focused marketing strategies that resonate with our public sector clientele.