Public Sector Field Marketing Manager (Remote)_

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Written by AI from the job title and company, not by SANS Institute, so some details may not match this job. The employer's own page has the real description.

Overview

The Public Sector Field Marketing Manager at SANS Institute will play a pivotal role in driving the strategic marketing initiatives targeted toward government and public sector organizations. This position requires a skilled professional who can translate marketing strategies into actionable field plans, build strong relationships with key stakeholders, and collaborate with cross-functional teams to enhance SANS Institute's visibility and sentiment in the public sector. Working remotely, the manager will oversee campaign execution, lead generation activities, event planning, and ensure alignment with broader marketing objectives to support SANS's mission to advance cybersecurity education and awareness.

Job Responsibilities

• Develop and implement comprehensive field marketing strategies tailored to the public sector.
• Conduct market research to identify trends, opportunities, and competitive landscape specific to government and public sector clients.
• Collaborate with sales teams to create targeted campaigns aimed at driving lead generation and conversion within assigned territories.
• Plan and execute regional events, webinars, and workshops that engage potential and existing public sector clients.
• Manage budgets, timelines, and resources for various marketing initiatives and activities.
• Monitor and analyze campaign performance metrics to optimize marketing efforts and report insights to stakeholders.
• Serve as a liaison between product development, sales, and marketing teams to ensure cohesive messaging and brand representation.
• Build and nurture relationships with key partners, stakeholders, and industry influencers in the public sector.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in field marketing or related roles, with a focus on the public sector.
• Proven track record of successful campaign development and execution in a marketing leadership role.
• Strong understanding of the public sector landscape, including knowledge of government procurement processes.
• Excellent analytical skills, with the ability to interpret data and translate insights into actionable marketing strategies.
• Exceptional communication and interpersonal skills, capable of working collaboratively in a team-oriented environment.
• Proficient in marketing automation tools, CRM systems, and analytics software.

Technologies & Tools

The Public Sector Field Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts, including marketing automation platforms (e.g., Marketo, HubSpot), customer relationship management (CRM) systems (e.g., Salesforce), digital analytics tools (e.g., Google Analytics), and event management software. Familiarity with social media marketing platforms and email campaign tools will also be crucial for the successful execution of marketing initiatives.

Ideal Candidates

Ideal candidates for this position will possess a blend of strategic thinking and hands-on execution skills, along with a passion for cybersecurity and public service. They should be adept at building relationships and fostering collaboration across various departments and stakeholders. Candidates should also demonstrate adaptability in a fast-paced environment, creativity in their approach to problem-solving, and a commitment to advancing SANS Institute's mission within the public sector. A proactive mindset, coupled with a results-driven attitude, will contribute to the ongoing success of marketing initiatives.