Regional Channel & Customer Marketing Associate Manager, Americas

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Written by AI from the job title and company, not by Campari Group, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Regional Channel & Customer Marketing Associate Manager, Americas at Campari Group will play a pivotal role in driving growth and enhancing brand presence across multiple channels. The successful candidate will collaborate with various stakeholders to develop and implement strategic marketing initiatives, leveraging analytics to optimize promotional effectiveness. This role demands a blend of innovative thinking, strategic planning, and execution excellence to deliver measurable results within the Americas region.

Job Responsibilities

• Develop and execute regional marketing strategies aligned with global brand objectives.
• Collaborate with sales teams to identify key customer insights and opportunities for growth.
• Manage and analyze channel performance metrics to optimize marketing initiatives.
• Coordinate with creative and digital teams to ensure consistent brand messaging across all channels.
• Implement promotional campaigns and track their effectiveness towards achieving sales targets.
• Conduct market research to identify emerging trends and consumer preferences within the region.
• Build and maintain strong relationships with key trade partners, distributors, and stakeholders.
• Prepare and present marketing performance reports and insights to senior management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in channel or customer marketing, preferably within the beverage or consumer goods industry.
• Proven track record of successfully managing marketing campaigns with measurable outcomes.
• Strong analytical skills, with experience in performance metrics and data analysis.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at various levels.
• Proficiency in digital marketing tools and platforms, including social media and email marketing.
• Ability to work independently as well as part of a collaborative team environment.

Technologies & Tools

The position requires proficiency in various technologies and tools, including marketing automation software, CRM systems, and data analytics platforms. Familiarity with digital advertising tools and content management systems will also be essential for executing marketing initiatives effectively.

Ideal Candidates

The ideal candidates for this position will be creative thinkers with a strategic mindset and a passion for the beverage industry. They should possess strong organizational skills and thrive in a dynamic work environment. Proactive problem-solvers with a results-oriented approach, capable of adapting to changing priorities and challenges, will excel in this role. A collaborative spirit and the ability to build rapport with diverse teams and customers are also fundamental characteristics for success.