Regional Marketing Manager (Sr. Mgr)- HER2 bispecific launch (Remote)

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Job Overview

The Regional Marketing Manager (Senior Manager) for the HER2 bispecific launch will be responsible for developing and implementing comprehensive marketing strategies tailored to maximize the product's impact in the market. This role requires a strategic thinker capable of leading cross-functional teams, conducting market analyses, and ensuring that marketing efforts align with the overall business objectives. The manager will play a critical role in enhancing brand awareness and driving sales for this innovative therapeutic solution in oncology.

Job Responsibilities

• Develop and execute regional marketing strategies and campaigns to support the HER2 bispecific product launch.
• Conduct market research to identify trends, customer needs, and competitive landscape; leverage insights to refine marketing tactics.
• Collaborate with cross-functional teams including sales, medical affairs, and regulatory to ensure cohesive messaging and brand alignment.
• Monitor and analyze campaign performance metrics, adjusting strategies as necessary to meet objectives.
• Create marketing collateral, including brochures, presentations, and digital content, to support sales initiatives.
• Lead training programs for the sales team to ensure effective product understanding and positioning.
• Engage with key opinion leaders and healthcare professionals to build relationships and promote product adoption.
• Manage budget appropriations for marketing activities and ensure compliance with company policies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in pharmaceutical or biotech marketing, with a focus on oncology products.
• Proven track record of successfully launching products in the healthcare space.
• Strong analytical skills and experience with market analysis and segmentation.
• Excellent communication and interpersonal skills to interact with diverse stakeholders.
• Ability to think strategically while executing tactically; strong project management skills.

Technologies & Tools

The ideal candidate will utilize a variety of technologies and tools to enhance marketing effectiveness, including CRM software for customer relationship management, analytics platforms for performance tracking, and project management tools for coordination among teams. Familiarity with digital marketing tools, such as SEO and content management systems, as well as social media platforms for healthcare marketing, is essential in executing successful campaigns.

Ideal Candidates

The ideal candidate for this position is a proactive leader with strong decision-making capabilities and a passion for oncology therapies. They should possess excellent communication skills to effectively convey complex information and motivate cross-functional teams. A collaborative mindset, along with the ability to thrive in a fast-paced environment while managing multiple priorities, will contribute to their success in this role. The candidate should also exhibit creativity in problem-solving and a deep understanding of the healthcare landscape, ensuring that marketing strategies resonate with both medical professionals and patients.