Remote Digital Strategy, Performance Marketing and Web Director – All TxO Locations

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Job Overview

The Remote Digital Strategy, Performance Marketing and Web Director at GatedTalent will lead the strategic planning, development, and execution of digital marketing initiatives aimed at enhancing brand visibility and engagement across all platforms. This position entails collaborating with cross-functional teams to create and optimize digital touchpoints, driving performance marketing goals, and leveraging analytical insights to maximize ROI. The ideal candidate will be instrumental in shaping the digital landscape of GatedTalent, integrating performance metrics into robust strategies that align with business objectives.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and user engagement.
• Analyze performance metrics to evaluate effectiveness of digital marketing campaigns and make data-driven adjustments.
• Manage and optimize all performance marketing channels, including SEM, SEO, social media marketing, email marketing, and more.
• Collaborate with the web development team to ensure an optimized and user-friendly website experience.
• Conduct market and competitor analysis to identify opportunities for innovation and growth.
• Lead the digital marketing budget allocation and ROI reporting process, justifying expenditures based on performance analysis.
• Foster relationships with external partners and vendors to enhance marketing initiatives.
• Stay updated with digital marketing trends and technologies to implement best practices.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 8 years of experience in digital marketing, with a focus on performance marketing.
• Proficient in web analytics tools (e.g., Google Analytics, SEMrush) and performance tracking systems.
• Strong knowledge of SEO, PPC, social media, email campaigns, and content marketing strategies.
• Exceptional analytical skills and the ability to interpret data to inform decision-making.
• Excellent leadership and project management skills, with experience in guiding cross-functional teams.
• Strong verbal and written communication skills.

Technologies & Tools

The Remote Digital Strategy, Performance Marketing and Web Director will utilize a variety of technologies and tools in their role, including Google Analytics for performance tracking, HubSpot for marketing automation, SEMrush for SEO optimization, various social media management software such as Hootsuite or Buffer, and content management systems (CMS) like WordPress. Familiarity with collaboration tools such as Slack, Trello, or Asana will also be crucial for project management and teamwork facilitation.

Ideal Candidates

The ideal candidate for this position will be a strategic thinker with a proven record in digital marketing and performance management. They should possess strong analytical capabilities to dissect complex data sets and derive actionable insights. An effective communicator and leader, the ideal candidate will be adept at fostering collaboration and motivating diverse teams towards common goals. Adaptability in a fast-paced environment, along with a passion for exploring new trends in digital marketing, will distinguish successful candidates from their peers.