REMOTE Director of Growth Marketing - DTC eCommerce - DTC

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Written by AI from the job title and company, not by CyberCoders, so some details may not match this job. The employer's own page has the real description.

Overview

The Director of Growth Marketing - DTC eCommerce at CyberCoders is responsible for leading and optimizing all direct-to-consumer marketing strategies to drive significant growth and enhance brand awareness. This position requires a deep understanding of the eCommerce landscape and a data-driven approach to scaling customer acquisition, retention, and overall revenue growth. The successful candidate will collaborate with cross-functional teams to develop innovative marketing campaigns that resonate with target audiences, leveraging analytics and industry trends to inform strategic decisions and drive performance.

Job Responsibilities

• Develop and implement comprehensive growth marketing strategies to increase brand visibility, customer acquisition, and revenue.
• Manage multi-channel marketing campaigns, including digital advertising, email marketing, SEO/SEM, and social media.
• Analyze marketing performance metrics and use insights to refine and optimize marketing initiatives.
• Lead a team of marketing professionals, fostering a culture of creativity, accountability, and continuous improvement.
• Collaborate with product, sales, and customer service teams to align marketing strategies and improve customer experience.
• Conduct market research to identify emerging trends and competitive positioning.
• Manage marketing budgets and forecast expenditures, ensuring effective allocation of resources to achieve growth targets.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is preferred.
• 7+ years of experience in growth marketing or digital marketing, preferably within the eCommerce sector.
• Proven track record of driving successful marketing campaigns and achieving measurable results.
• Extensive knowledge of analytics tools and platforms (Google Analytics, Tableau, etc.) for data-driven decision-making.
• Strong leadership skills with experience managing and developing teams.
• Excellent communication, presentation, and interpersonal skills.
• Ability to thrive in a fast-paced, remote work environment.

Technologies & Tools

The Director of Growth Marketing is expected to be proficient with various technologies and tools used for marketing automation, analytics, and reporting. Common tools include CRM systems such as Salesforce, email marketing platforms like Mailchimp or Klaviyo, data analytics tools such as Google Analytics, and graphic design software like Canva or Adobe Creative Suite. Familiarity with eCommerce platforms such as Shopify or WooCommerce is also essential for executing campaigns effectively.

Ideal Candidates

Ideal candidates for the Director of Growth Marketing position at CyberCoders possess a strong blend of creativity and analytical skills, enabling them to devise innovative marketing strategies grounded in data. They should demonstrate an entrepreneurial spirit paired with strong leadership capabilities, allowing them to inspire and drive their team towards achieving ambitious business goals. Adaptability, critical thinking, and an unwavering focus on results will set apart top candidates, along with a passion for understanding consumer behavior and staying ahead of market trends.