REMOTE Director of Growth Marketing - DTC eCommerce - DTC

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by CyberCoders, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Remote Director of Growth Marketing for DTC eCommerce at CyberCoders, you will be responsible for driving the overall marketing strategy and execution to maximize customer acquisition, retention, and engagement across digital channels. Your leadership will guide a talented marketing team in developing innovative campaigns aimed at elevating the brand presence and increasing sales conversions. You will utilize data-driven insights to optimize marketing performance while collaborating with cross-functional teams to ensure alignment with corporate goals.

Job Responsibilities

• Develop and execute comprehensive growth marketing strategies tailored for DTC eCommerce.
• Analyze market trends and customer insights to refine target audiences and inform campaign design.
• Oversee digital marketing initiatives including SEO, SEM, email marketing, and social media campaigns.
• Manage a marketing budget, allocate resources efficiently, and oversee ROI analysis on marketing spend.
• Lead, mentor, and grow a high-performing marketing team to drive innovative ideas and strategies.
• Collaborate with product and sales teams to ensure cohesive marketing messaging and brand alignment.
• Monitor key performance indicators (KPIs) and prepare regular reports on marketing performance for executive leadership.
• Identify and implement new marketing technologies and tools to improve efficiency and effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• 7+ years of experience in growth marketing within the DTC eCommerce sector.
• Proven track record of successfully leading and scaling marketing initiatives resulting in measurable growth.
• Strong analytical skills with experience in utilizing marketing analytics tools to drive data-informed decisions.
• Proficiency in digital marketing channels, including paid advertising, social media, and content marketing.
• Excellent leadership, communication, and interpersonal skills.
• A self-starter with a strategic mindset and the ability to thrive in a fast-paced, remote work environment.

Technologies & Tools

In this role, you will utilize various technologies and tools to enhance and measure marketing effectiveness. Familiarity with marketing automation platforms (such as HubSpot or Marketo), web analytics tools (such as Google Analytics), CRM systems, and SEO/SEM tools (such as SEMrush or Moz) will be essential. Additionally, you'll engage with social media management tools (such as Hootsuite or Sprout Social) to streamline efforts across digital channels.

Ideal Candidates

The ideal candidate for the Remote Director of Growth Marketing position possesses a passion for eCommerce and a proactive approach to problem-solving. They demonstrate high levels of creativity, drive, and enthusiasm while being adept at managing multiple projects. Strong analytical thinking, coupled with excellent communication and leadership abilities, makes them a great collaborator and visionary leader. Candidates should also maintain a keen understanding of the latest marketing trends and a commitment to staying ahead in the fast-evolving digital landscape.