REMOTE Director of Growth Marketing - DTC eCommerce - DTC

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Written by AI from the job title and company, not by CyberCoders, so some details may not match this job. The employer's own page has the real description.

Overview

The Director of Growth Marketing at CyberCoders will be responsible for driving the strategic direction of our Direct-to-Consumer (DTC) eCommerce marketing initiatives. This role requires a creative and analytical thinker who will oversee marketing campaigns, optimize customer acquisition, and enhance brand awareness across various digital platforms. The successful candidate will collaborate with cross-functional teams, harness data-driven insights, and implement innovative strategies to achieve ambitious growth targets in a competitive online market.

Job Responsibilities

• Develop and execute an integrated growth marketing strategy that encompasses digital advertising, SEO, email marketing, and social media.
• Analyze marketing performance metrics to refine strategies and maximize ROI.
• Lead a team of marketing professionals, providing mentorship and guidance to foster professional development.
• Collaborate with product and eCommerce teams to align marketing initiatives with overall business objectives.
• Identify emerging trends and technologies to keep the brand at the forefront of DTC eCommerce.
• Manage budgets effectively, ensuring cost-efficient marketing investments.
• Develop and implement customer segmentation and targeting strategies to improve campaign effectiveness.
• Engage in A/B testing and other optimization techniques to enhance customer experience and conversion rates.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in digital marketing, with a proven track record in DTC eCommerce environments.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent leadership and team management capabilities.
• Solid understanding of SEO, PPC, email marketing, and social media strategies.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.

Technologies & Tools

The Director of Growth Marketing will utilize a variety of technologies and tools to enhance marketing effectiveness, including marketing automation systems (e.g., HubSpot, Marketo), web analytics tools (e.g., Google Analytics), and customer relationship management (CRM) software (e.g., Salesforce). Familiarity with eCommerce platforms such as Shopify and Magento, as well as design tools (e.g., Adobe Creative Suite), will be essential for executing impactful marketing campaigns.

Ideal Candidates

Ideal candidates for the Director of Growth Marketing position will possess a strong blend of creativity and analytical thinking. They will be proactive about identifying growth opportunities and have a deep understanding of DTC marketing dynamics. Exceptional communication skills and the ability to lead diverse teams will be crucial for success. Candidates should also be highly adaptable, embracing new challenges within the fast-evolving eCommerce landscape.