Remote Director of Social Media Digital Strategy | WFH

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Overview

The Remote Director of Social Media Digital Strategy at Get It - Marketing is responsible for developing and executing comprehensive social media strategies that align with the company's overall marketing objectives. This leadership role requires the ability to analyze market trends, engage with stakeholders, and leverage data-driven insights to elevate brand presence across various digital platforms. The ideal candidate will lead a team to enhance our social media performance, driving engagement and growth through innovative campaigns and meticulous planning.

Job Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness, drive traffic, and generate leads.
• Lead and manage a team of social media specialists, providing guidance and support to achieve strategy goals.
• Analyze performance metrics and user engagement data to refine strategies and improve outcomes.
• Collaborate with cross-functional teams, including content, SEO, and public relations, to create cohesive marketing initiatives.
• Monitor industry trends and competitor activity to identify opportunities for innovation and growth.
• Develop and manage budgets for social media campaigns while ensuring optimal return on investment.
• Conduct regular training and development sessions for the team to enhance skills and knowledge in social media best practices.
• Oversee community management, responding to comments, messages, and reviews in a timely and professional manner.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master’s degree is a plus.
• A minimum of 5-7 years of experience in social media management, with at least 3 years in a leadership role.
• Proven track record of developing successful social media strategies and campaigns.
• Strong analytical skills with proficiency in social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and content management systems.
• In-depth knowledge of social media platforms, algorithms, and best practices.

Technologies & Tools

The Director of Social Media Digital Strategy will utilize a variety of technologies and software tools to perform their duties effectively. Key tools include social media management platforms such as Hootsuite and Buffer, analytics software like Google Analytics and Facebook Insights, content creation tools including Canva and Adobe Creative Suite, and project management software such as Asana or Trello to collaborate with team members and ensure project timelines are met.

Ideal Candidates

Ideal candidates for this role will possess a blend of creativity and analytical thinking, coupled with outstanding leadership skills. They should be adaptable and proactive, showcasing a passion for social media and digital marketing trends. A successful candidate will exhibit strong problem-solving abilities, exceptional time management skills, and a commitment to fostering a collaborative team environment. Effective communication and a customer-oriented mindset will also be key attributes that set them apart in this dynamic and fast-paced role.