REMOTE Email Marketing Manager [74829]

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Written by AI from the job title and company, not by Onward Play, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Onward Play will be responsible for developing and executing effective email marketing strategies that align with overall business objectives. This task involves crafting compelling content, designing engaging templates, managing subscriber lists, and analyzing campaign performance metrics. The ideal candidate will possess a strong understanding of email marketing best practices, segmentation strategies, and personalization techniques, ensuring that communications resonate with the target audience and drive engagement.

Job Responsibilities

• Design, implement, and optimize email marketing campaigns to achieve growth and engagement goals.
• Analyze campaign performance metrics and provide actionable insights for improvement.
• Manage and segment email subscriber lists for targeted and effective communications.
• Create compelling and engaging email content, including writing and editing subject lines, body copy, and CTAs.
• Collaborate with design teams to produce aesthetically appealing email templates.
• Test and evaluate various email components including subject lines, layouts, and calls to action to improve campaign performance.
• Stay updated on industry trends, email marketing tools, and best practices.
• Ensure compliance with email marketing regulations and privacy policies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in email marketing or digital marketing.
• Proficiency in email marketing platforms, such as Mailchimp, HubSpot, or equivalent.
• Strong analytical skills with a proven ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Experience with A/B testing and understanding of conversion metrics.
• Knowledge of HTML/CSS for email design is a plus.

Technologies & Tools

This position will utilize various technologies and software to enhance email marketing efforts. Key tools include email automation platforms like Mailchimp and HubSpot, analytics tools such as Google Analytics, and design software like Adobe Creative Suite. Familiarity with CRM systems and database management will also be essential in managing subscriber information effectively.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position will possess a creative mindset combined with strategic thinking abilities. They should be detail-oriented and capable of managing multiple projects under tight deadlines. Adaptability and a collaborative spirit are also important, as the candidate will work cross-functionally with different teams to ensure cohesive messaging. Strong problem-solving skills and a passion for digital marketing trends will make someone thrive in this role.