REMOTE Email Marketing Manager - eCommerce Apparel

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Written by AI from the job title and company, not by CyberCoders, so some details may not match this job. The employer's own page has the real description.

Overview

CyberCoders is seeking a dedicated and innovative Remote Email Marketing Manager for our eCommerce Apparel division. In this role, you will be responsible for developing and executing email marketing strategies that resonate with our target audience, driving engagement and conversions. You will collaborate with cross-functional teams to create compelling email campaigns, manage customer databases, analyze performance metrics, and continually refine strategies to maximize effectiveness. Your contribution will be vital in enhancing our brand presence and supporting the growth of our eCommerce platform.

Job Responsibilities

• Develop, implement, and optimize comprehensive email marketing strategies and campaigns.
• Create engaging email content, including copy, graphics, and promotional materials.
• Segment and manage customer databases for targeted marketing efforts.
• Monitor and analyze campaign performance using key metrics to inform future strategies.
• Collaborate with product and sales teams to align email messaging with current promotions and product launches.
• Conduct A/B testing to evaluate campaign effectiveness and refine messaging.
• Ensure compliance with email marketing regulations and best practices.
• Manage budget allocation for email marketing campaigns and report on ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing, preferably in an eCommerce environment.
• Proficiency in email marketing platforms such as Mailchimp, Klaviyo, or similar tools.
• Strong copywriting and content creation skills.
• In-depth understanding of email marketing metrics and analytics tools.
• Experience with HTML and CSS for email formatting.
• Ability to work independently and manage multiple projects simultaneously.
• Prior experience in the apparel or fashion industry is a plus.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to ensure successful campaign execution. These include, but are not limited to, email marketing platforms such as Mailchimp and Klaviyo, customer relationship management (CRM) tools, Google Analytics for performance tracking, and design tools like Adobe Creative Suite for creating email graphics.

Ideal Candidates

The ideal candidates for the Email Marketing Manager position will possess a strong combination of creativity and analytical skills. They should have a passion for eCommerce and a deep understanding of customer segmentation and behavior. Candidates must be detail-oriented, proactive, and capable of working in a fast-paced environment, adapting quickly to changing priorities. Excellent communication skills and a collaborative mindset are essential to effectively work cross-functionally and drive results.