Remote Paid Media Manager | WFH

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Job Overview

Get It - Marketing is seeking a dedicated and knowledgeable Remote Paid Media Manager to lead our online advertising strategies and campaigns. This role involves developing, executing, and optimizing paid media initiatives across various platforms to enhance our clients' visibility and achieve their strategic objectives. The ideal candidate will be responsible for analyzing performance metrics, managing budgets, and collaborating with cross-functional teams to ensure that our clients receive the highest standard of service and results from their paid media investments.

Job Responsibilities

• Develop and implement comprehensive paid media strategies across multiple channels, including Google Ads, Bing Ads, social media platforms, and display networks.
• Conduct regular analysis of campaign performance metrics to identify trends, insights, and areas for improvement.
• Manage and allocate budgets effectively across campaigns to optimize return on investment (ROI).
• Collaborate with the creative and content teams to ensure that ad creatives align with overall marketing goals and client branding.
• Stay updated on industry trends, best practices, and emerging technologies related to paid media.
• Prepare regular reporting for clients, showcasing metrics, performance results, and strategic recommendations.
• Conduct A/B testing on ad copies, landing pages, and target segments to continually enhance campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3 years of experience in paid media management, including Google Ads and social media advertising.
• Strong analytical skills with proficiency in using analytics tools such as Google Analytics or similar.
• Familiarity with marketing automation and CRM platforms.
• Excellent communication skills, both written and verbal, with the ability to convey complex concepts simply.
• Ability to work independently and collaboratively in a remote environment.
• Certification in Google Ads and Facebook Blueprint is a notable advantage.

Technologies & Tools

The Remote Paid Media Manager will utilize a variety of technologies and tools to optimize and manage digital campaigns. Proficiency in platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager is essential. Familiarity with analytics software like Google Analytics and marketing automation tools is also required for effective performance tracking and reporting. Additionally, knowledge of project management tools may be necessary for coordinating with cross-functional teams.

Ideal Candidates

The ideal candidate for this position will possess a proactive, results-oriented mindset with a passion for digital marketing. They should demonstrate strong problem-solving abilities and the capacity to adapt to a fast-paced environment while managing multiple projects simultaneously. Additionally, excellent interpersonal skills are crucial for fostering effective relationships with clients and team members alike. A strong sense of accountability and a commitment to delivering data-driven results will set successful applicants apart.