Remote Principal Product Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Get It - Marketing, so some details may not match this job. The employer's own page has the real description.

Overview

The Remote Principal Product Marketing Manager at Get It - Marketing will play a pivotal role in driving the overall marketing strategy for our product offerings. This position entails collaborating closely with cross-functional teams including product management, sales, and customer success to develop and execute comprehensive marketing plans. The ideal candidate will be responsible for defining the product positioning, crafting messaging that resonates with target audiences, and ensuring the successful launch of new products. The Principal Product Marketing Manager will also analyze market trends and competitive landscape to inform product development and go-to-market strategies, ensuring alignment with the company's objectives and growth goals.

Job Responsibilities

• Develop and implement robust product marketing strategies that align with business objectives.
• Collaborate with product management to define clear product positioning and messaging.
• Conduct market research to gather insights on customer needs, competitive positioning, and market trends.
• Create compelling marketing collateral including brochures, presentations, and digital content.
• Lead go-to-market strategy for new product launches, including training sales teams and developing promotional plans.
• Analyze product performance and provide actionable insights to optimize marketing efforts.
• Build and maintain strong relationships with internal stakeholders and external partners.
• Monitor industry trends and competitive activities to identify opportunities for product differentiation.

Qualifications

• Minimum of a Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• At least 7 years of experience in product marketing, preferably in a technology or SaaS environment.
• Strong understanding of product marketing principles, including positioning, messaging, and market analysis.
• Proven track record of successfully launching and managing products from conception to market.
• Exceptional communication and presentation skills, both written and verbal.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Strong analytical skills with a data-driven approach to decision making.

Technologies & Tools

The Remote Principal Product Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts, including marketing automation software such as HubSpot or Marketo, analytics tools like Google Analytics, and CRM systems such as Salesforce. Familiarity with project management tools such as Asana or Trello, along with design software like Adobe Creative Suite, will be beneficial for creating and managing marketing materials.

Ideal Candidates

The ideal candidate for the position of Remote Principal Product Marketing Manager is a strategic thinker with a passion for understanding customer needs and market dynamics. They possess strong leadership qualities, are proactive in their approach, and thrive in a collaborative environment. Adaptability and a willingness to embrace challenges are essential, as the role requires a focus on innovation and continuous improvement. Successful candidates will demonstrate a blend of analytical thinking and creative problem-solving, along with the ability to influence and engage diverse stakeholders.