Remote: Senior Industry Product Marketing Manager

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Written by AI from the job title and company, not by Dice, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Industry Product Marketing Manager at Dice will play a pivotal role in driving the marketing strategy for our products geared towards industry-specific solutions. This position requires a dynamic and experienced marketing professional who will collaborate across teams to define product positioning, develop marketing campaigns, and drive compelling messaging that resonates with our target audiences. The ideal candidate will analyze market trends, manage product launches, and execute marketing initiatives that enhance brand awareness and customer engagement, all while working remotely in a collaborative environment.

Job Responsibilities

• Define and execute the product marketing strategy for industry-specific solutions.
• Conduct market research to identify trends, competitor activities, and customer needs.
• Develop product positioning and messaging that differentiates our offerings in the marketplace.
• Collaborate with cross-functional teams including product development, sales, and customer support to ensure alignment and feedback on marketing initiatives.
• Create and manage marketing campaigns that drive engagement and adoption of industry products.
• Edit and produce marketing content, including brochures, case studies, and web content.
• Measure and analyze the success of marketing programs, providing recommendations for continuous improvement.
• Support the sales team with training and tools that allow for effective product selling.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master's degree preferred.
• Minimum of 5-7 years of experience in product marketing or related roles.
• Demonstrated experience in the tech industry, preferably in software or SaaS marketing.
• Strong analytical skills with the ability to interpret data and customer insights into actionable strategies.
• Excellent written and verbal communication skills.
• Proficiency with marketing automation tools and CRM software.
• Ability to work independently and collaboratively in a remote environment.

Technologies & Tools

The Senior Industry Product Marketing Manager will utilize various technologies and tools to execute their responsibilities effectively. This includes platforms such as HubSpot or Marketo for marketing automation, Salesforce for customer relationship management, and tools like Asana or Trello for project management. Familiarity with data analytics tools (e.g., Google Analytics, Tableau) is essential to assess campaign performance and market trends.

Ideal Candidates

The ideal candidates for this role will exhibit strong leadership qualities and a passion for understanding market dynamics. They should be strategic thinkers with excellent problem-solving skills, allowing them to craft innovative marketing strategies that drive results. A successful Senior Industry Product Marketing Manager will be adaptable, capable of working in a fast-paced environment, and possess a collaborative spirit to inspire teams and build strong relationships with stakeholders. Additionally, a commitment to continuous improvement and staying ahead of industry trends will set candidates apart in this role.