[Remote] Senior Paid Media Manager (Agency exp req)

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Written by AI from the job title and company, not by #twiceasnice Recruiting, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Paid Media Manager at #twiceasnice Recruiting will play a critical role in leading our paid media strategies and campaigns for various clients. This position requires a highly skilled professional with extensive agency experience to develop, execute, and optimize paid advertising across multiple platforms. The Senior Paid Media Manager will be responsible for driving performance, delivering measurable results, and fostering strong client relationships, all while staying abreast of the latest trends in digital advertising.

Job Responsibilities

• Develop and implement comprehensive paid media strategies tailored to client goals and budgets.
• Manage and optimize campaigns across various platforms including Google Ads, Facebook Ads, and other digital media channels.
• Conduct thorough keyword research and audience targeting to enhance campaign effectiveness.
• Monitor campaign performance, analyze data, and provide actionable insights and recommendations to clients.
• Prepare and present regular performance reports to clients, highlighting key metrics and outcomes.
• Collaborate closely with cross-functional teams including creative, analytics, and account management to ensure holistic campaign execution.
• Stay informed about industry trends, emerging technologies, and best practices in paid media.
• Mentor and develop junior team members, fostering a culture of continuous learning and improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of paid media experience, preferably within an agency environment.
• Proven expertise with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Strong analytical skills, with proficiency in data interpretation and performance metrics management.
• Exceptional communication and presentation skills, with the ability to convey complex information clearly.
• Experience with tools such as Google Analytics, SEMrush, and other data analysis software.
• Certifications in Google Ads or Facebook Blueprint are preferred.

Technologies & Tools

The Senior Paid Media Manager will leverage a range of technologies and tools to execute campaigns effectively. This includes but is not limited to digital advertising platforms such as Google Ads and Facebook Ads, along with analytics tools such as Google Analytics and SEMrush. Familiarity with marketing automation software and customer relationship management systems will also be essential for optimizing campaign performance and client engagement.

Ideal Candidates

The ideal candidate for the Senior Paid Media Manager position will possess a strategic mindset coupled with a passion for driving results through innovative paid media efforts. They will have excellent problem-solving skills, be detail-oriented, and thrive in a fast-paced agency environment. Strong interpersonal skills and the ability to manage multiple projects simultaneously are essential qualities for success in this role. A proactive approach to learning and staying updated with industry best practices will also greatly benefit the candidate in achieving exceptional client outcomes.