[Remote] Senior Paid Media Manager (Agency exp req)

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Written by AI from the job title and company, not by #twiceasnice Recruiting, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Paid Media Manager will play a pivotal role at #twiceasnice Recruiting, leveraging their expertise to develop and execute high-impact digital media strategies for a variety of clients. This position requires an individual with proven experience in managing paid media campaigns within an agency setting, showcasing an ability to optimize performance and drive results. The successful candidate will be tasked with analyzing campaigns, utilizing data-driven insights to provide recommendations, and ensuring that all efforts align with broader marketing objectives. This remote role offers the chance to collaborate with a dynamic team while fostering client relationships and delivering top-tier service.

Job Responsibilities

• Develop, implement, and manage comprehensive paid media campaigns across platforms, including Google Ads, Facebook Ads, and other digital channels.
• Conduct in-depth keyword research and audience targeting to optimize campaign performance.
• Monitor and analyze campaign performance data, generating regular reports to communicate insights and manage expectations with clients.
• Collaborate with creative teams to design compelling ad copy and visuals that drive engagement and conversions.
• Stay up to date on industry trends and platform updates to ensure campaigns are leveraging the latest tools and best practices.
• Manage and mentor junior team members, fostering an environment of learning and growth.
• Negotiate and manage budgets to ensure costs align with strategic goals while optimizing return on investment.
• Build and maintain strong client relationships, providing consultation and expert advice on paid media strategies.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or a related field.
• A minimum of 5 years of experience managing paid media campaigns, specifically in an agency environment.
• Proficient in analytics tools such as Google Analytics and other performance tracking platforms.
• Strong understanding of SEO principles and how they interact with paid media strategies.
• Excellent communication and presentation skills, with the ability to convey complex data in an accessible manner.
• Experience with A/B testing and a strong analytical mindset for continuous improvement.
• Certifications in Google Ads and Facebook Blueprint are preferred.

Technologies & Tools

The Senior Paid Media Manager will utilize an array of technologies and tools to streamline their workflow and enhance campaign effectiveness. This includes Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and various A/B testing tools. Collaboration tools like Slack and project management software such as Trello or Asana may also be employed to ensure seamless communication and project tracking across the team.

Ideal Candidates

Ideal candidates for the Senior Paid Media Manager position will possess not only the technical skills and experience necessary but also a strategic mindset and creativity. They should have an analytical approach, enabling them to interpret data effectively and make informed decisions. Exceptional problem-solving abilities, adaptability to changing environments, and a commitment to continuous learning are essential qualities. Moreover, a passion for digital marketing and a proactive attitude towards driving results will set successful candidates apart in this dynamic role.