REMOTE - Sr. Manager, Social Media - R7790

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by CareSource, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Social Media at CareSource is responsible for developing and executing comprehensive social media strategies that align with the organization’s mission and goals. This role will lead a team of social media professionals, manage content creation, drive engagement across various platforms, and analyze performance metrics to optimize strategies. The individual will also collaborate with cross-functional teams to enhance CareSource’s brand presence and foster community engagement through innovative social media initiatives.

Job Responsibilities

• Develop and implement a holistic social media strategy that reflects CareSource’s brand values and engages target audiences.
• Oversee and guide the social media team in content creation, curation, and scheduling across all platforms.
• Monitor social media platforms for trends, emerging topics, and audience sentiment, and adjust strategies accordingly.
• Analyze performance metrics and provide regular reports on social media effectiveness and ROI to senior leadership.
• Collaborate with marketing, communications, and other cross-functional teams to ensure cohesive messaging across platforms.
• Manage social media advertising campaigns, including budgeting, targeting, and creative development.
• Stay up-to-date with new tools, trends, and best practices in social media, and ensure the team’s skills remain current.
• Train and mentor team members to enhance their expertise in social media marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in social media management or digital marketing, with at least 2 years in a leadership role.
• Proven track record of developing and executing successful social media strategies.
• Strong knowledge of social media platforms, tools, and analytics.
• Exceptional written and verbal communication skills.
• Ability to analyze data and derive actionable insights.
• Experience with social media advertising and budget management.
• Familiarity with content management systems and graphic design tools is a plus.

Technologies & Tools

The Senior Manager, Social Media will utilize various technologies and tools to execute their responsibilities effectively. These include social media management platforms such as Hootsuite or Sprout Social for scheduling and analytics, graphic design tools like Canva or Adobe Creative Suite for content creation, and analytics tools such as Google Analytics and native social media insights to assess performance metrics.

Ideal Candidates

Ideal candidates for the Senior Manager, Social Media position will possess strong leadership qualities, a creative mindset, and a results-driven approach. They should demonstrate an ability to adapt quickly to changes in the social media landscape and possess excellent interpersonal skills for managing team dynamics and fostering positive collaborations. A passion for community engagement and an understanding of the healthcare sector will further enhance their suitability for this strategic role.