Remote Sr. Product Marketing Manager (Admin) | WFH

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Overview

The Remote Sr. Product Marketing Manager (Admin) at Get It - Professional Services will play a pivotal role in driving the marketing strategy for our administrative products and services. This individual will be responsible for developing and executing comprehensive marketing initiatives that effectively communicate our value proposition and enhance our brand presence. The ideal candidate will collaborate with cross-functional teams, analyze market trends, and utilize data-driven insights to optimize marketing efforts, ensuring alignment with overall business objectives.

Job Responsibilities

• Develop and execute product marketing strategies and campaigns for administrative products.
• Conduct market research to identify customer needs and market trends.
• Collaborate with product management, sales, and customer support teams to ensure messaging consistency.
• Create compelling marketing collateral, including presentations, datasheets, and digital content.
• Analyze market performance and customer feedback to refine marketing strategies.
• Manage product launches, ensuring timely execution and alignment with marketing efforts.
• Train and support sales teams on product features and competitive positioning.
• Monitor and report on marketing KPIs and ROI on campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in product marketing, preferably within a SaaS or professional services environment.
• Demonstrated ability to develop and execute successful marketing strategies.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent written and verbal communication skills.
• Ability to work effectively in a remote team environment while managing multiple projects.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

The role requires proficiency in a variety of technologies and tools to efficiently perform marketing tasks. Key tools include marketing automation platforms (such as HubSpot or Marketo), CRM systems (like Salesforce), data analytics and reporting tools (including Google Analytics), and project management software (such as Trello or Asana). Familiarity with digital marketing tools, social media platforms, and content management systems is also essential to effectively execute marketing strategies.

Ideal Candidates

The ideal candidate for the Remote Sr. Product Marketing Manager position will possess a strong blend of strategic thinking and creativity. They will thrive in a fast-paced environment and demonstrate excellent project management skills. A proactive and self-motivated individual, the perfect fit will be adept at building relationships across departments and capable of distilling complex concepts into clear and engaging narratives. Adaptability, a passion for continuous learning, and a commitment to delivering exceptional results are also key characteristics that will contribute to their success in this role.