Research and Content Marketing Manager at Blackbaud in Charleston, SC

Job Description

About this kind of role

What a Research and Content Marketing Manager usually does. The employer's own details are in the listing.

Typically does: Develops and executes content marketing strategies to drive brand awareness, generate leads, and support sales efforts. This involves conducting market research, identifying target audiences, and creating engaging content across various channels. Responsibilities often include managing content calendars, analyzing performance metrics, and collaborating with other marketing team members. Content may include blog posts, articles, social media updates, email campaigns, and website copy.

Tools and skills: Proficiency in content management systems (CMS), social media platforms, search engine optimization (SEO) tools, email marketing software, and strong writing, editing, and analytical skills are generally required.

Good fit for: Individuals with a passion for storytelling, a data-driven mindset, and the ability to translate complex information into compelling content often thrive in this role.

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